You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
Stories from the Value Proposition Front Line
04.18.2016 | Melynn Sight | 0
As an executive, you are on the front line of convincing members you matter. You are not alone. In the words of one of...
Do You Ever Get the Feeling You Deliver a “Cluttered” Customer Experience?
03.31.2016 | Melynn Sight | 0
When I say clutter – what does it make you think of? Clothes in your closet that don’t fit, are out of style, or...