You cannot dictate value. It's something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
Your Role as CEO and Chair for Strategic Planning
11.13.2017 | Melynn Sight | 0
Strategic thinking is uncommon in the strategic planning process. While strategic planning is your association’s chance to be proactive, to take a bird’s eye...
Instagram Strategy for Association Communicators
10.12.2017 | Melynn Sight | 0
Most associations believe they are in a battle for readership. Enticing their distracted, busy (and frankly uninterested) members to pay attention continues to be...