You cannot dictate value. It's something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
Value Proposition Launches at NAR Mid-Year
05.20.2017 | Melynn Sight | 0
The National Association of REALTORS® launched a value proposition for it’s 1000 small local associations this week to unify leaders and staff, and ultimately...
Is it Time to Refresh Your Value Proposition?
04.18.2017 | Melynn Sight | 0
If you’ve invested in discovering your association’s value proposition, and it’s been around for two or more years, you may feel like its time...