MemberValue.org - A website designed exclusively to help you demystify your value proposition.
Now, more than ever, your members expect something of value in return for their investment.
If you do nothing else this year, educate yourself on what a value proposition really is. A strong value proposition goes to the heart of why members belong. A unique and credible proposition says how you respond to members' biggest business concerns and why membership value is worth more than the dues check they write.
Thoughts, ideas and questions? Clear, simple and direct so that you can plan well and make a purposeful decision if this effort is for you.
From the Blog
Value Proposition Workshop Gone Right
07.08.2014 | Melynn Sight | 2
Sometimes when things go a little wrong, the outcome is a lot of right. Case in point: I facilitated a workshop last month with...
The Link Between Strategic Planning and Communications
06.30.2014 | Melynn Sight | 0
When strategic planning rolls around each year how many of you (privately) react with a little dread? Go ahead, raise your hand; no one’s...
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