You cannot dictate value. It's something you discover from the people who make the decision to buy your services - your members.

Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!

From the Blog

  • The Pause 11.20.2017 | | 0
    At our house, Thanksgiving is our favorite holiday. That moment every year when we, in the Midwest see the best parts of nature in...
  • Your Role as CEO and Chair for Strategic Planning 11.13.2017 | | 0
    Strategic thinking is uncommon in the strategic planning process. While strategic planning is your association’s chance to be proactive, to take a bird’s eye...


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