Your Value PropositionNow, more than ever, your members expect something of value in return for their investment.
If you do nothing else this year, educate yourself on what a value proposition really is. A strong value proposition goes to the heart of why members belong. A unique and credible proposition says how you respond to members' biggest business concerns and why membership value is worth more than the dues check they write.
Welcome to MemberValue.org. A site to help demystify your value proposition.
Thoughts, ideas and questions? Clear, simple and direct so that you can plan well and make a purposeful decision if this effort is for you.
From the Blog
12.02.2013 | Melynn Sight | 0
I am big on milestones. I love making a big deal about my birthday, the anniversary date of launching my own business, or my...
Segmenting Your Membership Is Hard To Do…And Sometimes Even Harder To Sell
10.28.2013 | Melynn Sight | 0
You can’t be all things to all members. End of discussion. It’s hard to accept, but it’s the truth. When I work with associations...