MemberValue.org - A website designed exclusively to help you demystify your value proposition.
Now, more than ever, your members expect something of value in return for their investment.
If you do nothing else this year, educate yourself on what a value proposition really is. A strong value proposition goes to the heart of why members belong. A unique and credible proposition says how you respond to members' biggest business concerns and why membership value is worth more than the dues check they write.
Thoughts, ideas and questions? Clear, simple and direct so that you can plan well and make a purposeful decision if this effort is for you.
From the Blog
Value is in the Eyes of Your Customer
02.20.2015 | Melynn Sight | 1
Sales: the process of establishing credibility and rapport in order to further a relationship. When all is said and done, we are all in...
Features vs. Benefits – Which Gets More Members to Read?
02.09.2015 | Melynn Sight | 0
Successful association communicators do more than report the news. They know how to connect with members. They go beyond listing membership features and instead...