You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
Brand My Association? Why Would I Do That?
08.19.2015 | Melynn Sight | 0
Your members have options. Your members have four options. They can 1) use your service to get what they need, 2) get their services...
Four Ways to Master Your Business, Relationships & Connections
07.16.2015 | Melynn Sight | 0
“We (the association) must be relentless in convincing our members that we matter to them in order to survive. It’s our job to show...