You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
It’s Time to Rethink Open Rates. Why This Once Standard Measurement No Longer Measures Up.
02.12.2016 | Melynn Sight | 0
Tom Peters promises “What get’s measured gets done.” Whether that’s a to-do list, a business operating plan or a scale for losing weight. Tracking,...
Segmentation and Your Communications Go Together Like Salt and Pepper
02.04.2016 | Melynn Sight | 0
A segment is portion or a section of a whole. The verb segment means to separate. If you want to cut the clutter with...