You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
Why DIFFERENT Matters in Association Leadership
02.15.2017 | Melynn Sight | 0
Association CEOs and Executive Directors: How would your organization benefit if 15 great thinkers (your elected leaders) rallied around a unified vision for your...
What is YOUR Money Moment?
10.23.2016 | Melynn Sight | 0
On day two of the Leadership Conference, I made my way around the room saying hello, making face to face connections, and shaking hands....