You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
You Don’t Have to Be the Same to Make a Difference
07.18.2016 | Melynn Sight | 0
At a presentation last week, I took a few questions at the end of the “Eight Steps to Get More Members to Attend Your...
An Updated Value Proposition
07.08.2016 | Melynn Sight | 0
This dues season, make them a proposition they can’t refuse … paying for! As much as a board of directors represents your members, the...