You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
Is Your Staff Trained to Create a Culture of Member Service?
10.09.2015 | Melynn Sight | 0
ASAE’s Association’s Now magazine published an article this month called Is Your Staff Trained to Sell Membership? Here is a summary of the article...
Dues Renewal Season: Is Your Value Proposition Due for a Change?
09.22.2015 | Melynn Sight | 0
Never forget that you (CEO, your board and staff) know and understand more about your benefits, your offerings and your value than do 90%...