MemberValue.org - A website designed exclusively to help you demystify your value proposition.
Now, more than ever, your members expect something of value in return for their investment.
If you do nothing else this year, educate yourself on what a value proposition really is. A strong value proposition goes to the heart of why members belong. A unique and credible proposition says how you respond to members' biggest business concerns and why membership value is worth more than the dues check they write.
Thoughts, ideas and questions? Clear, simple and direct so that you can plan well and make a purposeful decision if this effort is for you.
From the Blog
Talk Value to Your Members, Not Benefits
09.11.2014 | Melynn Sight | 0
Ask five association executives what their value proposition is and I’ll bet they will reply with some version of these: We engage in legal...
5 Lessons to Apply the ALS Ice Bucket Challenge to Your Next Campaign
09.03.2014 | Melynn Sight | 0
Association executives are asking me how I like the ALS Ice Bucket Challenge and why I think it is so successful. $100M in less...
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