You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.

Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!

From the Blog

  • Why Plan Strategic? 11.10.2015 | | 0
    For any Board, President or Executive who doesn’t think Formal Strategic Planning is important, here are eight reasons to reconsider. 1. Invest in your...
  • Strategic Plan Quick Check 10.15.2015 | | 0
    Does your strategic plan need an update? Use this checklist to determine if you need a formal review of your current plan: Are your...

Click here for four activities any successful organization does to accomplish their goals.

How is your association doing?

Contact Melynn