MemberValue.org - A website designed exclusively to help you demystify your value proposition.
Now, more than ever, your members expect something of value in return for their investment.
If you do nothing else this year, educate yourself on what a value proposition really is. A strong value proposition goes to the heart of why members belong. A unique and credible proposition says how you respond to members' biggest business concerns and why membership value is worth more than the dues check they write.
Thoughts, ideas and questions? Clear, simple and direct so that you can plan well and make a purposeful decision if this effort is for you.
From the Blog
Planning Relevant Communications is Like Tending a Garden
02.27.2014 | Melynn Sight | 0
Planning to make a strong connection with your members is a bit like gardening. You must prepare the soil (dig in to understand the...
Case Study: Targeting Key Member Segments
02.17.2014 | Melynn Sight | 0
When the Coastal Carolinas Association of Realtors® (CCAR) began the process of developing their value proposition, they started by analyzing and prioritizing their most...
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