You cannot dictate value. It's something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
Instagram Strategy for Association Communicators
10.12.2017 | Melynn Sight | 0
Most associations believe they are in a battle for readership. Enticing their distracted, busy (and frankly uninterested) members to pay attention continues to be...
Help “Them” Sell “Them”
07.18.2017 | Melynn Sight | 0
Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is...