You cannot dictate value. It's something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
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Help “Them” Sell “Them”
07.18.2017 | Melynn Sight | 0
Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is...
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Unforgettable Associations Are Ones That Make It Their Business to Differentiate Themselves From Their Competition
07.18.2017 | Melynn Sight | 0
What problems DO you solve? Is there a brand that you love? Is it Zappos (Order tonight, they’ll arrive tomorrow, with free shipping both...
Click here to learn how to sharpen your approach and differentiate to compete in today's digital communications world.
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