You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
Mastering Member Communications
03.11.2017 | Melynn Sight | 0
To master communications in today’s world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you...
Why DIFFERENT Matters in Association Leadership
02.15.2017 | Melynn Sight | 0
Association CEOs and Executive Directors: How would your organization benefit if 15 great thinkers (your elected leaders) rallied around a unified vision for your...