You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
The Next Stage of Good
05.16.2016 | Melynn Sight | 0
“History is never over,” said Bob Woodward, two-time Pulitzer prize winning journalist for The Washington Post and author of All the President’s Men. Woodward...
Stories from the Value Proposition Front Line
04.18.2016 | Melynn Sight | 0
As an executive, you are on the front line of convincing members you matter. You are not alone. In the words of one of...