MemberValue.org - A website designed exclusively to help you demystify your value proposition.
Now, more than ever, your members expect something of value in return for their investment.
If you do nothing else this year, educate yourself on what a value proposition really is. A strong value proposition goes to the heart of why members belong. A unique and credible proposition says how you respond to members' biggest business concerns and why membership value is worth more than the dues check they write.
Thoughts, ideas and questions? Clear, simple and direct so that you can plan well and make a purposeful decision if this effort is for you.
From the Blog
Get the Best Payoff from Your Research Investment
04.17.2014 | Melynn Sight | 1
Change in an organization can be daunting, but much less so with solid research to guide and support your decisions. Survey research is a...
Cluster Your Members Using Small Data and Then Use it to Connect
04.08.2014 | Melynn Sight | 0
You know about big data. Your members face it every day. Third party syndicators are repackaging your members’ data and selling it back to...
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