MemberValue.org - A website designed exclusively to help you demystify your value proposition.
Now, more than ever, your members expect something of value in return for their investment.
If you do nothing else this year, educate yourself on what a value proposition really is. A strong value proposition goes to the heart of why members belong. A unique and credible proposition says how you respond to members' biggest business concerns and why membership value is worth more than the dues check they write.
Thoughts, ideas and questions? Clear, simple and direct so that you can plan well and make a purposeful decision if this effort is for you.
From the Blog
Start Now to Ensure a “Kick-Ass” Communications Plan For Next Year
10.20.2014 | Melynn Sight | 0
If one of your New Year’s resolutions is to put into place a communications plan that is worthy of your members’ attention, NOW is...
How Readable are Your Communications?
10.17.2014 | Melynn Sight | 0
“Readability” is simply how easy it is to read and understand your text. Readability is the degree to which your members want to read...
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