You cannot dictate value. It's something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
Is it Time to Refresh Your Value Proposition?
04.18.2017 | Melynn Sight | 0
If you’ve invested in discovering your association’s value proposition, and it’s been around for two or more years, you may feel like its time...
Mastering Member Communications
03.11.2017 | Melynn Sight | 0
To master communications in today’s world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you...