You cannot dictate value. Its something you discover from the people who make the decision to buy your services - your members.
Follow a proven process to discover and communicate a direct message that says how you meet your members’ most pressing business needs. One that’s unique to you, your members and your market. Be clear and relevant about why they should choose you!
From the Blog
What is YOUR Money Moment?
10.23.2016 | Melynn Sight | 0
On day two of the Leadership Conference, I made my way around the room saying hello, making face to face connections, and shaking hands....
Show Your Value – It Won’t Just Happen by Itself!
09.21.2016 | Melynn Sight | 0
After my recent presentation at TSAE on Communications as a Business Asset, I spoke with several Executive Directors who related to the idea that...