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About nSight Marketing
I left Corporate America for the Association world, with the desire to help association CEOs link their objectives with a marketing plan to reach them.
In a world cluttered with so many communications, I bring three skills to every association connection:
1. Listening to you, the client, first
2. Constant learning and testing of new ideas
3. A commitment to working in partnership with my clients
Leading successful programs for corporate giants was great, but making connections with Associations and their volunteer leaders and members is even better. Years of experience in brand awareness, building integrated marketing campaigns, creating multi-media collaterals, improving client satisfaction, and developing business standards gave me knowledge. But delivering value to a diverse membership in an association is even more fulfilling. The chance to listen and then work with associations to deliver something of value to your members is the basis of my business.
My promise to clients is to step into an organization to help you refine your marketing and communication plans, while you focus on delivering it. My mission is to keep up on the latest studies and emerging trends. I pay particular attention to understanding an associations’ target audiences, the needs of new members, how to integrate social media into the communications plan, and other issues that are important to the Association Executive.
The third promise nSight Marketing makes is a commitment to working with CEOs as partners. I will blend what you want in your association with what I think you need, in order to give you promising ideas and a new perspective. I believe there are four essential parts to successful marketing: Brains, Hearts, Guts, and Energy. These help guide me in my work.
I left Corporate America for the Association world, with the desire to help association CEOs link their objectives with a marketing plan to reach them. In a world cluttered with so many communications, I bring three skills to every association connection:
1. Listening to you, the client, first
2. Constant learning and testing of new ideas
3. A commitment to working in partnership with my clients
Leading successful programs for corporate giants was great, but making connections with Associations and their volunteer leaders and members is even better. Years of experience in brand awareness, building integrated marketing campaigns, creating multi-media collaterals, improving client satisfaction, and developing business standards gave me knowledge. But delivering value to a diverse membership in an association is even more fulfilling. The chance to listen and then work with associations to deliver something of value to your members is the basis of my business.
My promise to clients is to step into an organization to help you refine your marketing and communication plans, while you focus on delivering it. My mission is to keep up on the latest studies and emerging trends. I pay particular attention to understanding an associations’ target audiences, the needs of new members, how to integrate social media into the communications plan, and other issues that are important to the Association Executive.
The third promise nSight Marketing makes is a commitment to working with CEOs as partners. I will blend what you want in your association with what I think you need, in order to give you promising ideas and a new perspective. I believe there are four essential parts to successful marketing: Brains, Hearts, Guts, and Energy. These help guide me in my work.
I am really proud of my partnership with Kansas Association of REALTORS®. Together, we earned recognition for excellence in communications with two awards for the KAR's New Member Kit. Click here to view the awards.
