Our very first communications project was our own.
Ten years ago we launched a communications company to listen, and then to experiment with a few theories. We put them into practice, refined them as we stepped into your shoes, and many of them still work today.
We’ve grown a lot since 2007. We had the chance to shape how associations communicate their unique value message to their members. (In other words, what makes you different.) You are the reason our business is still relevant today.
Anticipate and adapt to the demands of the market.
Our business always starts by listening. We listen to what you say and also what you don’t say. Both of which can be powerful in strategic decision-making and communications. This information helps us to think with you about what’s most important to you and your board of directors.
Make listening a priority and action-ing an obsession.
Your voice leads us to create, test, refine, and implement communications approaches to meet your biggest communications goals. We’ll step into your shoes and help you look for opportunities to make the most significant, positive change.
We’ll help you:
– Present a unique value proposition to get distracted members to remember you.
– Change indifferent minds into interested ones.
– Take a systematic approach to get to know your most important audiences better than anyone else.
Help associations answer “So What?”
Since every leader, committee chair, emerging leader and staff member is your communications team, doesn’t it make sense that they learn how to convey a unified value message – properly?
Don’t leave it to your communications director. Yes, it’s critical that they role model your communications, but there is so much more to persuading your members than the people who prepare and deploy your digital communications. We’ll help you approach your communications as a business asset, rather than a department function.
Your communications team needs your help. Elected leaders need your help as well.
We’ll help you answer “So What?” about why your organization exists. We’ll help you keep the focus on the problems you solve (versus the services you offer) to turn indifferent members into people who pay attention, and members who look to you for that one specific service or offering that helps them sleep better at night.
Build fan bases that turn indifferent members into active participants.
We have had the chance to help over 170 of you make change since 2007. To plan, construct, and relay messages that moves the new member, the business owner or the high producing superstar to do something. Our formula looks like this:
- More than 10 incredible years
- 173 association collaborations across USA and Canada
- 1000s of dots connected and rearranged
Equals 1 Remarkable ride.
Articulate the real value of your association to relay to your members.
Discover your value from your members’ view – and learn the right way to convey it back to them in every interaction. Our most successful work happens by helping you take a strategic approach to your communications.
We have been able to do the work we love for more than a terrific ten years. We are excited to share this value-creating journey with even more of you for many years to come.