Being strategic is more than a regular schedule of reporting news items, distributing press releases and Instagram images. If you want to be more strategic in your approach here are seven activities and processes that are part of mastering Strategic Communications: 1. Strategic communications … [Read more...] about What is Strategic Communications?
What problems DO you solve? Is there a brand that you love? Is it Zappos (Order tonight, they’ll arrive tomorrow, with free shipping both ways) or QuikTrip (gas prices are reasonable, but the ICE CUBES in that Diet Coke will make you wish there was QuikTrip down the street!). I’m curious – and … [Read more...] about Unforgettable Associations Make It Their Business to Differentiate Themselves From Their Competition
The Big Shift happened in 2016. Kansas Association of REALTORS® made the transformational shift from the “everyone” mentality to planning and communicating to a particular type of member. If you are like KAR you could be thinking, “We want to serve everyone, but we only have so much band-width. How … [Read more...] about A Big Shift Starts with a Big Sift
Successful marketing is grounded in knowing your audience, knowing what content and ideas you want to convey, and prioritizing how you’ll get the word out based on the delivery channels that best suit your target customer or prospect. Marketing on social is no different. But it’s unwise to think … [Read more...] about Rethink Social Channels – Goals and Use
As an executive, you are on the front line of convincing members you matter. You are not alone. In the words of one of your colleagues: Association executives across the country face similar challenges: “We as associations need to differentiate ourselves in a highly competitive market … [Read more...] about Stories from the Value Proposition Front Line
When it comes to politics, it’s hard (maybe impossible) to change a member’s mind. For a few of your members, the link between politics and business is so clear, they connect politics and the real estate industry, and politics with the way the world works. For the other 90%, (or fill in the blank … [Read more...] about Follow a Few Political Pointers and Bring More Members into the Tribe