About: Melynn Sight

Melynn Sight is the President of nSight Marketing. After spending 25 years in corporate, for-profit marketing and communications, Melynn works exclusively with association executives and executives on refining their communications with members. nSight Marketing is the first and best place to discover and then communicate your unique message of value. One that is relevant to your most important audiences.

Recent Posts by Melynn Sight

Instagram Strategy for Association Communicators

Most associations believe they are in a battle for readership. Enticing their distracted, busy (and frankly uninterested) members to pay attention continues to be relevant as an associations’ biggest challenges. Part of overcoming that challenge is to use multiple channels to reach your audience. Members want to choose where to engage and how they build Continue Reading...

Help “Them” Sell “Them”

Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is it a set of collaterals that say “Here’s why you should use a certified financial planner?” Or “Here’s why certified architects are so important?” This kind of information is for your Continue Reading...

Unforgettable Associations Are Ones That Make It Their Business to Differentiate Themselves From Their Competition

What problems DO you solve? Is there a brand that you love? Is it Zappos (Order tonight, they’ll arrive tomorrow, with free shipping both ways) or QuikTrip (gas prices are reasonable, but the ICE CUBES in that Diet Coke will make you wish there was Quik Trip all across the country!). I’m curious – and Continue Reading...

Value Proposition Launches at NAR Mid-Year

The National Association of REALTORS® launched a value proposition for it’s 1000 small local associations this week to unify leaders and staff, and ultimately to sell the association to it’s members. The message is part of a toolkit on NAR’s website that houses a digital “how to process,” two optional value messages and graphic designs. Continue Reading...

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