About: Melynn Sight

Melynn Sight is the President of nSight Marketing. After spending 25 years in corporate, for-profit marketing and communications, Melynn works exclusively with association executives and executives on refining their communications with members. nSight Marketing is the first and best place to discover and then communicate your unique message of value. One that is relevant to your most important audiences.

Recent Posts by Melynn Sight

Mastering Member Communications

To master communications in today’s world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you could create content, deploy, and pretty much guarantee your members would at least scan it. Those days are long gone. Karen Gehle, CEO of the Kansas Association of REALTORS®, put it Continue Reading...

Why DIFFERENT Matters in Association Leadership

Association CEOs and Executive Directors: How would your organization benefit if 15 great thinkers (your elected leaders) rallied around a unified vision for your future? One that they could create together, and then occasionally (annually) pause to decide the most efficient and successful way to get there? The info-drawings below are a summary of the Continue Reading...

What is YOUR Money Moment?

On day two of the Leadership Conference, I made my way around the room saying hello, making face to face connections, and shaking hands. I always make an effort to do this so that I can look leaders in the eye and thank them for the service they give to help better the profession and Continue Reading...

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