When someone asks me the question about how to list or display the top member benefits, I ask the Association Executive what they think are the top benefits of association membership? Many times, that list includes features (a list of tools, offerings, classes, services, plans) described as … [Read more...] about Communicating the Top 10 Benefits of Membership
Each morning, I admit, while my single-cup coffee is brewing, I glance at my blackberry out of habit to see "what's going on". I also admit, I am rarely up after 10pm, which is when many of my vendors and colleagues do their best work. So often I'm getting answers and questions, and to-do's to move … [Read more...] about E-mail Etiquette: What’s the First Thing You Want to See in Your Inbox in the Morning?
Apple is a marketing phenomenon. I know, you don't need anyone to tell you this, but I'll ask you to indulge me while I share a short story: I pulled into the Apple store yesterday morning for a major technical problem with my new MacBookPro. I mean major. The spinning wheel that couldn't be … [Read more...] about Apple Lives Their Brand. Here’s What That Means:
Partners in Innovation (PII) is a project in innovation as much as it is an effort in collaboration. Four diverse associations are participating, along with four dedicated, quality Association Executives They vary in size and geographic location, from Pennsylvania in the East to Utah in the West. We … [Read more...] about Collaboration: The Intersection of Common Goals and Creativity
If you don't think your communications acts as your storefront, think again. I was in a neighborhood yesterday I don't frequent often. I have seen a little grocery store 50 times.The building is great. The windows are great. Cossentino's neighborhood grocery is very enticing and 'hip' from the … [Read more...] about It’s (Mostly) All About the Package
From: Issue 10 | August 1997 | Page 83 | By: Tom Peters Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc. ________________________________________ It's a new brand world. That … [Read more...] about The Brand Called You