I am working with three associations who are in the process of writing a strategic communications plan. This impressive group of three association executives began with defining a problem statement about their association’s communications back in May. They range from 200 to 800 to 4,000 members. … [Read more...] about Strategic Communications Plans
Every day, 6,000 pieces of information travels in and out of your brain. This means there is a lot of multi-tasking going on inside your head. And for you type A personalities, this means competing priorities. Building a business, or an association, presents a continuing dilemma of just what … [Read more...] about Get a (Communications) Plan, Man!
During an Association Executive workshop yesterday we went off-track to a great conversation about surveys. Most association executives know the value of conducting surveys, but about half of those that were in the room say they do not conduct a survey of their membership at least once a … [Read more...] about If You Asked Them, What Would They Say?
When someone asks me the question about how to list or display the top member benefits, I ask the Association Executive what they think are the top benefits of association membership? Many times, that list includes features (a list of tools, offerings, classes, services, plans) described as … [Read more...] about Communicating the Top 10 Benefits of Membership
Each morning, I admit, while my single-cup coffee is brewing, I glance at my blackberry out of habit to see "what's going on". I also admit, I am rarely up after 10pm, which is when many of my vendors and colleagues do their best work. So often I'm getting answers and questions, and to-do's to move … [Read more...] about E-mail Etiquette: What’s the First Thing You Want to See in Your Inbox in the Morning?
Apple is a marketing phenomenon. I know, you don't need anyone to tell you this, but I'll ask you to indulge me while I share a short story: I pulled into the Apple store yesterday morning for a major technical problem with my new MacBookPro. I mean major. The spinning wheel that couldn't be … [Read more...] about Apple Lives Their Brand. Here’s What That Means: