Go ahead, ask your members why they belong to the your association? Ask open-ended questions, and I’ll bet your members will free flow with ideas. If you ask them, members will probably answer with many of the same reasons associations were formed as early as the 1830’s: education, networking and … [Read more...] about Be a Good Listener to Find Out What Members Need
I’ve learned four concepts during my business life that have stayed right here in my head for more than twenty years. What makes us remember certain lessons while others go into one ear and out the other? The four tips below have become so much a part of my work life, they are now an automatic part … [Read more...] about Four Business Tips to Start a New Year
Your members have options. They can 1) use your service to get what they need, 2) get their services somewhere else, 3) do it themselves, without anyone’s help, or 4) do nothing at all. What will it take to get them to choose you? Whether your goal is to grow membership, or improve value to the … [Read more...] about Why Would I Brand My Association?
At my Rotary meeting this week, two of our young members presented a program entitled: "Social Media: Why it's Not Going Away and More on What it's About" (Average age of the club member in this club - 58 years). My boomer-age Rotarian friend leaned over and said "Do you have facebook?" I said … [Read more...] about Communicating Using the Internet Tools
In this summer's edition of REA Magazine (a publication for association executives in the real estate industry), I wrote an article that any association executive, association ceo, or executive director should consider reading. Any executive who juggles members, staff, and a changing market likely … [Read more...] about Get What You Pay For
My favorite quote of the week: “In a society of super-sophisticated communication, we often suffer from a shortage of listeners.” – Erma Bombeck If you and I haven’t met yet (or better yet if we have), you know my mantra from spending the past 20+ years with real estate professionals: REALTORS® … [Read more...] about Are You Listening?