Your members have options — at least four of them. They can: Use your service Get their services elsewhere Do ‘it’ themselves, or Do nothing at all. What will it take for more of them to choose you? Associations today are questioning their relevance and how best to strengthen … [Read more...] about Is It Time to Rebrand My Association?
Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is it a set of collaterals that say "Here's why you should use a certified financial planner?" Or "Here's why certified architects are so important?” This kind of information … [Read more...] about Help “Them” Sell “Them”
Your members have options. They can 1) Use your service to get what they need, 2) Get their services somewhere else, 3) Get their tools and resources themselves, without anyone’s help, or 4) Do nothing at all. What will it take to get them to choose you? Whether your goal is to grow membership, … [Read more...] about Why Would I Brand My Association?
One inspiring hour. Do you ever think about your hourly rate? If you’re in business, you are probably very careful about what you do to fill your most productive hours. Some things are not about the pay. Today on my way to coffee with someone I connected with over Facebook, I was thinking … [Read more...] about Living Your Brand
What’s the strongest brands you know? Brands that have been around for a long time - through generations. Brands that are reliable time after time after time. Brands that offer trust about the value you’ll receive when you go there, or buy that product. I’m on a roll this winter helping … [Read more...] about Why Would I Belong if I Didn’t Have To?
From: Issue 10 | August 1997 | Page 83 | By: Tom Peters Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc. ________________________________________ It's a new brand world. That … [Read more...] about The Brand Called You