Successful marketing is equal parts knowing your audience well, knowing yourself (association) well, and linking those two factors with content to convey value to your members. With that in mind, you can prioritize how you’ll get the word out through the delivery channels that best suit your target … [Read more...] about Rethink Social Channels – Goals and Use
Most associations believe they are in a battle for readership. Enticing their distracted, busy (and frankly uninterested) members to pay attention continues to be relevant as an associations' biggest challenges. Part of overcoming that challenge is to use multiple channels to reach your audience. … [Read more...] about Instagram Strategy for Association Communicators
Labor Day (the official end to summer) has come and gone and before you know it the leaves will begin to fall from the trees. This is also the time of year many associations see their communications plan falling off the proven track and veering outside the lines. You know the reasons; most are an … [Read more...] about Is Your Communications Plan Falling Off Track?
Chief Staff Executives and Association Presidents -- this message is for you. It's about flying - and how that relates to board meetings! Stick with me... Most associations are going through elections now for the upcoming year. How well do you train and set expectations of your board? And remind … [Read more...] about Board Meetings — Do’s and Don’ts
Send yourself your association's latest weekly report or e-newsletter. Here are a six specific areas to look at. Keep your own score to see how your newsletter rates: 1. Headers & formatting - Headers labeled with a general category name gives readers a hint about the topic you are … [Read more...] about Test Your E-Newsletter
A long week across country made me realize that associations face similar challenges…communicating a relevant reason for members to belong. From Palm Beach to Grand Forks, from Realtors® to Chiropractors both are working to discover, from the member – IN, their true value proposition. The … [Read more...] about Reflections From a Week of Traveling