A segment is portion or a section of a whole. The verb segment means to separate. If you want to cut the clutter with your communications, you will reach more members if you get more selective. When we conduct formal reviews of association materials we ask one question before we begin. We always … [Read more...] about Segmentation and Your Communications Go Together Like Salt and Pepper
“We (the association) must be relentless in convincing our members that we matter to them in order to survive. It’s our job to show them how we matter,” said association executive Mary Cano in a discussion about planning for new ways to communicate with members. Associations invest extraordinary … [Read more...] about Four Essential Steps to Successfully Reach Your Members
2019 was a year of progress for so many associations. Starting with a vision, and translating that vision to the right actions to overcome tough issues and achieve resilient results! As we review the year 2019, it’s Thomas Oppong that says so well what we learned from a few of our clients: “Goals … [Read more...] about The Best of Association Communicators in 2019
Successful marketing is equal parts knowing your audience well, knowing yourself (association) well, and linking those two factors with content to convey value to your members. With that in mind, you can prioritize how you’ll get the word out through the delivery channels that best suit your target … [Read more...] about Rethink Social Channels – Goals and Use
Being strategic is more than a regular schedule of reporting news items, distributing press releases and Instagram images. If you want to be more strategic in your approach here are seven activities and processes that are part of mastering Strategic Communications: 1. Strategic communications … [Read more...] about What is Strategic Communications?
When it comes to politics, it’s hard (maybe impossible) to change a member’s mind. For a few of your members, the link between politics and business is so clear, they connect politics and the real estate industry, and politics with the way the world works. For the other 90%, (or fill in the blank … [Read more...] about Follow a Few Political Pointers and Bring More Members into the Tribe