2019 was a year of progress for so many associations. Starting with a vision, and translating that vision to the right actions to overcome tough issues and achieve resilient results! As we review the year 2019, it’s Thomas Oppong that says so well what we learned from a few of our clients: “Goals … [Read more...] about The Best of Association Communicators in 2019
Successful marketing is equal parts knowing your audience well, knowing yourself (association) well, and linking those two factors with content to convey value to your members. With that in mind, you can prioritize how you’ll get the word out through the delivery channels that best suit your target … [Read more...] about Rethink Social Channels – Goals and Use
Being strategic is more than a regular schedule of reporting news items, distributing press releases and Instagram images. If you want to be more strategic in your approach here are seven activities and processes that are part of mastering Strategic Communications: 1. Strategic communications … [Read more...] about What is Strategic Communications?
When it comes to politics, it’s hard (maybe impossible) to change a member’s mind. For a few of your members, the link between politics and business is so clear, they connect politics and the real estate industry, and politics with the way the world works. For the other 90%, (or fill in the blank … [Read more...] about Follow a Few Political Pointers and Bring More Members into the Tribe
Most associations believe they are in a battle for readership. Enticing their distracted, busy (and frankly uninterested) members to pay attention continues to be relevant as an associations' biggest challenges. Part of overcoming that challenge is to use multiple channels to reach your audience. … [Read more...] about Instagram Strategy for Association Communicators
To master communications in today's world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you could create content, deploy, and pretty much guarantee your members would at least scan it. Those days are long gone. Karen Gehle, CEO of the Kansas … [Read more...] about Mastering Member Communications