I know what you are thinking. "Why do I need a marketing plan? My people know just what they need to do to get things done. My board (and I) come up with new ideas all the time, and having a plan would be pointless." Does this ring a bell with you? It does with a lot of business owners and CEOs. … [Read more...] about Why You Need a Marketing Plan
Go ahead, ask your members why they belong to the your association? Ask open-ended questions, and I’ll bet your members will free flow with ideas. If you ask them, members will probably answer with many of the same reasons associations were formed as early as the 1830’s: education, networking and … [Read more...] about Be a Good Listener to Find Out What Members Need
In Mid-August on a Monday morning, the Wall Street Journal carried a front page story on the foreclosure of a prime commercial development on the west coast; the very same day, section B covered the virtual halt in the commercial real estate market in another part of the country. This week, a … [Read more...] about A Commercial for Commercial Members
Off the subject of social media for a while...REA Magazine is known for offering promising practices for Association Executives (AEs) in all areas of association management. I think the editor, Carolyn Schwaar is a master at editorializing many "right on" themes. I recently wrote an article for the … [Read more...] about Need More Volunteers?