After my recent presentation at TSAE on Communications as a Business Asset, I spoke with several Executive Directors who related to the idea that Naylor has studied for many years: I had more than the usual questions about where to start in order to get better at the “8 ways” to engage more … [Read more...] about Show Your Value – It Won’t Just Happen by Itself!
ASAE’s Association’s Now magazine published an article this month called Is Your Staff Trained to Sell Membership? Here is a summary of the article with six ideas to prepare you for dues renewal season: 1. Any association staffer who interacts with members and prospects influences the … [Read more...] about Is Your Staff Trained to Create a Culture of Member Service?
Ask five association executives what their value proposition is and I’ll bet they will reply with some version of these: We engage in legal and legislative activities on behalf of members’ business interests. We provide quality education on important industry topics. We deliver data and … [Read more...] about Talk Value to Your Members, Not Benefits
We launched the new website MemberValue.org to arm association executives and leaders with a process to discover what members value most. Our goal is to help you discover and then put your value into words. DANGER: This process could: Disrupt the status quo Make you question where you spend … [Read more...] about Introducing MemberValue.org!
1. Determine the big goals you want this survey to help with. 2. Decide what information you need most to make your next big decision that will deliver value or solve a problem. - That will determine the length of the survey. - There is no magic for short and simple surveys that solve involved … [Read more...] about Five Essential Decisions to Make Before You Conduct a Survey
Did you know that “North America offers some of the most unique, inspiring and colorful gems found on this Earth?” So says Noreen Paris, who sources one of my favorite jewelry brand, David Yurman. I contend you’ll find some unexpected gems in your membership when you bring everyday members to the … [Read more...] about Uncover Unexpected Gems Among Your Members