“We (the association) must be relentless in convincing our members that we matter to them in order to survive. It’s our job to show them how we matter,” said association executive Mary Cano in a discussion about planning for new ways to communicate with members. Associations invest extraordinary … [Read more...] about Four Ways to Master Your Business, Relationships & Connections
An Association Executive recently said this in a Board of Directors meeting: "While I do believe in member surveys, it's the involved members who answer, not the un-involved ones. Consequently, I'm not a fan of surveys." Is this objection a valid reason to doubt or avoid member research? 1. … [Read more...] about Survey Speculation
Change in an organization can be daunting, but much less so with solid research to guide and support your decisions. Survey research is a science. It calls for expertise to make sure results from a sampling of members can be applied to the larger group. Survey research is also an art; interpreting … [Read more...] about Get the Best Payoff from Your Research Investment
1. Determine the big goals you want this survey to help with. 2. Decide what information you need most to make your next big decision that will deliver value or solve a problem. - That will determine the length of the survey. - There is no magic for short and simple surveys that solve involved … [Read more...] about Five Essential Decisions to Make Before You Conduct a Survey
During an Association Executive workshop yesterday we went off-track to a great conversation about surveys. Most association executives know the value of conducting surveys, but about half of those that were in the room say they do not conduct a survey of their membership at least once a … [Read more...] about If You Asked Them, What Would They Say?
Go ahead, ask your members why they belong to the your association? Ask open-ended questions, and I’ll bet your members will free flow with ideas. If you ask them, members will probably answer with many of the same reasons associations were formed as early as the 1830’s: education, networking and … [Read more...] about Be a Good Listener to Find Out What Members Need