Deliver the Message
Every association leader and your staff is in sales – so use every opportunity you get to build credibility and rapport with your members. Grow a team of savvy spokespeople to sell your value to your most important target audience.
Before you decide how to deliver your message, figure out what you’re going to say to capture member attention and influence them to action.
You can help transform your staff and leaders into communications superstars. Imagine your communications team as writing rock stars when they learn the secrets to simpler, clearer communications that focus on the problems you solve instead of the services you offer.
Equip your key communicators with a systematic approach to create and deliver the right message to the right members, whether it’s one to one, or presenting in front of a roomful of your most important customers.
- Build more credibility each time you interact with a member.
- Build rapport that will get their attention.
- Live your brand.