Develop the Message
In a sea of sameness, discover your differentiator.
The value of your association lives inside their minds. It’s not a rationale you get to dictate – it’s something you discover – from your members. Turn their “So what?” into a clear understanding about why they can rely on you for the problems you help them overcome.
A value proposition is a clear, short and simple message for every leader and staff member to use every day.
Your value proposition is the foundation of your communications strategy.
Strategic communications is a simple but formal approach that supports your most valuable member benefit(s) and sells your organization – through one foundational message of value.
It’s easy to be complicated, in your explanation, and in your communications. It’s much harder to offer a simple rationale for why your association matters and what they should expect from you.