Are you unsure about your “So What?”

Value lives in your customer’s head. It’s not enough to do something well; it has to satisfy a big need for your most important member groups.

A value proposition is a message that answers the “so what?” of why a member should choose your organization. Associations across the country are considering the member value proposition as the most critical step in moving beyond their mission statement to the real purpose of their organization.

If you are ready to discover your value proposition, visit MemberValue.org – a website dedicated to association value proposition and those who have done it.

A proven seven-step process guides your organization through a formal discovery process to learn members’ biggest needs and worries and then links to what the association does very well.

Read about an association’s experience creating their value proposition.