2012 marked the start of a full-speed trend for associations to answer “so what” about why they should matter to their members. The value proposition began it’s time in the spotlight. Ada County Association of REALTORS® was our first Value Proposition Project. A never-forget moment from the … [Read more...] about A Perfectly Quiet Room Led to an “Aha” Moment for an Association’s Leaders and Staff
Being strategic is more than a regular schedule of reporting news items, distributing press releases and Instagram images. If you want to be more strategic in your approach here are seven activities and processes that are part of mastering Strategic Communications: 1. Strategic communications … [Read more...] about What is Strategic Communications?
What problems DO you solve? Is there a brand that you love? Is it Zappos (Order tonight, they’ll arrive tomorrow, with free shipping both ways) or QuikTrip (gas prices are reasonable, but the ICE CUBES in that Diet Coke will make you wish there was QuikTrip down the street!). I’m curious – and … [Read more...] about Unforgettable Associations Make It Their Business to Differentiate Themselves From Their Competition
The Big Shift happened in 2016. Kansas Association of REALTORS® made the transformational shift from the “everyone” mentality to planning and communicating to a particular type of member. If you are like KAR you could be thinking, “We want to serve everyone, but we only have so much band-width. How … [Read more...] about A Big Shift Starts with a Big Sift
Successful marketing is grounded in knowing your audience, knowing what content and ideas you want to convey, and prioritizing how you’ll get the word out based on the delivery channels that best suit your target customer or prospect. Marketing on social is no different. But it’s unwise to think … [Read more...] about Rethink Social Channels – Goals and Use
As an executive, you are on the front line of convincing members you matter. You are not alone. In the words of one of your colleagues: Association executives across the country face similar challenges: “We as associations need to differentiate ourselves in a highly competitive market … [Read more...] about Stories from the Value Proposition Front Line