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How Readable are Your Communications?

“Readability” is simply how easy it is to read and understand your text. Readability is the degree to which your members want to read what you send them, actually read it, and move to action. If your members aren’t reading your communications, you’re wasting time and money. Here are three tools to help make your Continue Reading...

Think BIG to Get Your Board on Board

Association communicators are sometimes wary of the budgeting that goes along with strategic planning. With limited dollars, communications is an easy target to trim cost. Better this than cutting member programs…right? Wrong! Any big, bold, aggressive initiative requires purposeful communication. Whether it’s a communications goal, financial goal, education goal or a legislative goal, if communications Continue Reading...

Talk Value to Your Members, Not Benefits

Ask five association executives what their value proposition is and I’ll bet they will reply with some version of these: We engage in legal and legislative activities on behalf of members’ business interests. We provide quality education on important industry topics. We deliver data and market information to members, consumers and policy makers. We offer Continue Reading...
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