Blog

The Pause

At our house, Thanksgiving is our favorite holiday. That moment every year when we, in the Midwest see the best parts of nature in the maple trees, all pack into the car for a short drive to a sister or brother’s house, listen to our favorite song (yeah, every year since our kids were young) Continue Reading...

Your Role as CEO and Chair for Strategic Planning

Strategic thinking is uncommon in the strategic planning process. While strategic planning is your association’s chance to be proactive, to take a bird’s eye view of your organization, and most important, to shape its future, the process is more successful with an eye on practicing strategic thinking. As CEO and President of the Association, you Continue Reading...

Instagram Strategy for Association Communicators

Most associations believe they are in a battle for readership. Enticing their distracted, busy (and frankly uninterested) members to pay attention continues to be relevant as an associations’ biggest challenges. Part of overcoming that challenge is to use multiple channels to reach your audience. Members want to choose where to engage and how they build Continue Reading...

Help “Them” Sell “Them”

Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is it a set of collaterals that say “Here’s why you should use a certified financial planner?” Or “Here’s why certified architects are so important?” This kind of information is for your Continue Reading...

Unforgettable Associations Are Ones That Make It Their Business to Differentiate Themselves From Their Competition

What problems DO you solve? Is there a brand that you love? Is it Zappos (Order tonight, they’ll arrive tomorrow, with free shipping both ways) or QuikTrip (gas prices are reasonable, but the ICE CUBES in that Diet Coke will make you wish there was Quik Trip all across the country!). I’m curious – and Continue Reading...
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