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How to Win the Battle for Readership

  Alvin Toffler’s bestselling 1970 book Future Shock, said this: “Information overload occurs when the amount of input to a system exceeds its processing capacity. Decision makers have fairly limited cognitive processing capacity. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur.” 45 years after Future shock, on Continue Reading...

Value is in the Eyes of Your Customer

Sales: the process of establishing credibility and rapport in order to further a relationship. When all is said and done, we are all in sales. Yes, you, association leader and staff. Your value proposition is a version of a sales pitch – a sales pitch based on what you deliver to your member based on Continue Reading...
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