Blog

Help “Them” Sell “Them”

Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is it a set of collaterals that say “Here’s why you should use a certified financial planner?” Or “Here’s why certified architects are so important?” This kind of information is for your Continue Reading...

Unforgettable Associations Are Ones That Make It Their Business to Differentiate Themselves From Their Competition

What problems DO you solve? Is there a brand that you love? Is it Zappos (Order tonight, they’ll arrive tomorrow, with free shipping both ways) or QuikTrip (gas prices are reasonable, but the ICE CUBES in that Diet Coke will make you wish there was Quik Trip all across the country!). I’m curious – and Continue Reading...

Value Proposition Launches at NAR Mid-Year

The National Association of REALTORS® launched a value proposition for it’s 1000 small local associations this week to unify leaders and staff, and ultimately to sell the association to it’s members. The message is part of a toolkit on NAR’s website that houses a digital “how to process,” two optional value messages and graphic designs. Continue Reading...

Mastering Member Communications

To master communications in today’s world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you could create content, deploy, and pretty much guarantee your members would at least scan it. Those days are long gone. Karen Gehle, CEO of the Kansas Association of REALTORS®, put it Continue Reading...
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