In today's tight economy, many associations are re-examining their role to find the most important ways to support their members. While in a client review of member survey results, a staff member teased “we have a case of what’s new - itis.” This association GETS the purpose of formal member … [Read more...] about Making Decisions by Fact
In Mid-August on a Monday morning, the Wall Street Journal carried a front page story on the foreclosure of a prime commercial development on the west coast; the very same day, section B covered the virtual halt in the commercial real estate market in another part of the country. This week, a … [Read more...] about A Commercial for Commercial Members
Freedom of Speech…How about the concept “Bad News Travels Really Fast?” For all of you (us) involved in the real estate industry, I’d like to remind you of the power of social media as you read about the Twitter debacle between Horizon Realty and their tenant-Tweet-er. Follow the story below … [Read more...] about Social Media – The Good, Bad and Ugly
Off the subject of social media for a while...REA Magazine is known for offering promising practices for Association Executives (AEs) in all areas of association management. I think the editor, Carolyn Schwaar is a master at editorializing many "right on" themes. I recently wrote an article for the … [Read more...] about Need More Volunteers?
Business, gaining prospects, on-line networking, talking about what you do...does it all fit together? From my most recent association member survey conducted in June, I learned something surprising. While the Young Professionals segment (gen x and gen Y) fall into the 20% range of the total … [Read more...] about What About Us Old Dogs?
There was a time I was stuck on the belief that I am not social, and I don't do well at networking. So, this must mean social networking is not for me. The more I read, listened, asked, and grumbled, the more conflicted I was feeling. One day, I invited a friend out for a drink. In return, I … [Read more...] about Social Networking – I Was Thinking Just What You Might Be Thinking!