Most real estate associations realize the value of innovation, but some find it hard to achieve. Association leadership, especially in small and mid-size associations often lacks the time, the tools, and the creative process to nurture exciting new ideas. I recently brought together a few small and … [Read more...] about Jump Start Innovation by Following a Few Ground Rules
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Strategic Planning Tips
For those of you who have, or will conduct strategic planning sessions on an ongoing basis with your leadership teams, this entry is for you. I made an installment in my own continuing education yesterday by attending a seminar on strategic planning. I wanted to hone my own skills and learn a new … [Read more...] about Strategic Planning Tips
Why You Need a Marketing Plan
I know what you are thinking. "Why do I need a marketing plan? My people know just what they need to do to get things done. My board (and I) come up with new ideas all the time, and having a plan would be pointless." Does this ring a bell with you? It does with a lot of business owners and CEOs. … [Read more...] about Why You Need a Marketing Plan
Never Mistake Motion for Action
I had a conversation with an Association Executive last week at the AE Institute. After a one-hour session about Being Relevant, she came up to me and said "It's hard to create more relevance when we don't sell a product or a service. I'm a small association and I don't have staff, or new tools. I … [Read more...] about Never Mistake Motion for Action
What My Dentist Taught Me About Being Relevant
Lynne, my dentist, is also my client. I have spent the past six months helping position and promote Lynne and Abbie’s practice to their patients. The goal for their marketing is more referrals. They so some of the common things that all dentists do. But they do it much differently than any dentist I … [Read more...] about What My Dentist Taught Me About Being Relevant
Be a Good Listener to Find Out What Members Need
Go ahead, ask your members why they belong to the your association? Ask open-ended questions, and I’ll bet your members will free flow with ideas. If you ask them, members will probably answer with many of the same reasons associations were formed as early as the 1830’s: education, networking and … [Read more...] about Be a Good Listener to Find Out What Members Need
