2019 was a year of progress for so many associations. Starting with a vision, and translating that vision to the right actions to overcome tough issues and achieve resilient results! As we review the year 2019, it’s Thomas Oppong that says so well what we learned from a few of our clients: “Goals … [Read more...] about The Best of Association Communicators in 2019
Successful marketing is equal parts knowing your audience well, knowing yourself (association) well, and linking those two factors with content to convey value to your members. With that in mind, you can prioritize how you’ll get the word out through the delivery channels that best suit your target … [Read more...] about Rethink Social Channels – Goals and Use
Never forget that you (CEO, your board and staff) know and understand more about your benefits, your offerings and your value than do 90% of your members. It’s the time of year to share that message with your members. This comment commonly surfaces on association member survey responses when the … [Read more...] about Dues Renewal Season: Is Your Value Proposition Due for a Change-up?
by Guest Blogger Kat Szymanski, Business Development at nSight Marketing “Members don’t get it; they don’t understand what we offer them.” It's common to hear this from association staff, CEOs, and leaders. Relentless focus on the member can turn readers from “so what” to get them to say, “Oh, I … [Read more...] about Feed Your Communications Plan with Key Messages That Matter to Members
Your members have options — at least four of them. They can: Use your service Get their services elsewhere Do ‘it’ themselves, or Do nothing at all. What will it take for more of them to choose you? Associations today are questioning their relevance and how best to strengthen … [Read more...] about Is It Time to Rebrand My Association?
2012 marked the start of a full-speed trend for associations to answer “so what” about why they should matter to their members. The value proposition began it’s time in the spotlight. Ada County Association of REALTORS® was our first Value Proposition Project. A never-forget moment from the … [Read more...] about A Perfectly Quiet Room Led to an “Aha” Moment for an Association’s Leaders and Staff