The National Association of REALTORS® launched a value proposition for it's 1000 small local associations this week to unify leaders and staff, and ultimately to sell the association to it's members. The message is part of a toolkit on NAR's website that houses a digital "how to process," two … [Read more...] about Value Proposition Launches at NAR Mid-Year
If you’ve invested in discovering your association’s value proposition, and it’s been around for two or more years, you may feel like its time to put new life into it – to verify that your message is still relevant and that your organization delivers on the value you promote. Member needs and … [Read more...] about Is it Time to Refresh Your Value Proposition?
To master communications in today's world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you could create content, deploy, and pretty much guarantee your members would at least scan it. Those days are long gone. Karen Gehle, CEO of the Kansas … [Read more...] about Mastering Member Communications
Association CEOs and Executive Directors: How would your organization benefit if 15 great thinkers (your elected leaders) rallied around a unified vision for your future? One that they could create together, and then occasionally (annually) pause to decide the most efficient and successful way to … [Read more...] about Why DIFFERENT Matters in Association Leadership
On day two of the Leadership Conference, I made my way around the room saying hello, making face to face connections, and shaking hands. I always make an effort to do this so that I can look leaders in the eye and thank them for the service they give to help better the profession and … [Read more...] about What is YOUR Money Moment?
After my recent presentation at TSAE on Communications as a Business Asset, I spoke with several Executive Directors who related to the idea that Naylor has studied for many years: I had more than the usual questions about where to start in order to get better at the “8 ways” to engage more … [Read more...] about Show Your Value – It Won’t Just Happen by Itself!