To master communications in today's world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you could create content, deploy, and pretty much guarantee your members would at least scan it. Those days are long gone. Karen Gehle, CEO of the Kansas … [Read more...] about Mastering Member Communications
Association CEOs and Executive Directors: How would your organization benefit if 15 great thinkers (your elected leaders) rallied around a unified vision for your future? One that they could create together, and then occasionally (annually) pause to decide the most efficient and successful way to … [Read more...] about Why DIFFERENT Matters in Association Leadership
On day two of the Leadership Conference, I made my way around the room saying hello, making face to face connections, and shaking hands. I always make an effort to do this so that I can look leaders in the eye and thank them for the service they give to help better the profession and … [Read more...] about What is YOUR Money Moment?
After my recent presentation at TSAE on Communications as a Business Asset, I spoke with several Executive Directors who related to the idea that Naylor has studied for many years: I had more than the usual questions about where to start in order to get better at the “8 ways” to engage more … [Read more...] about Show Your Value – It Won’t Just Happen by Itself!
At a presentation last week, I took a few questions at the end of the “Eight Steps to Get More Members to Attend Your Next Meeting." A young woman, confident and hyper motivated raised her hand: “I’m a millennial and I have a lot ideas that I think would help my association, but I’m the new kid. … [Read more...] about You Don’t Have to Be the Same to Make a Difference
This dues season, make them a proposition they can’t refuse ... paying for! As much as a board of directors represents your members, the truth is that often they do not. Board members are highly invested in the governance of the association and therefore plan (and think) from their view - the … [Read more...] about An Updated Value Proposition