"History is never over," said Bob Woodward, two-time Pulitzer prize winning journalist for The Washington Post and author of All the President’s Men. Woodward kicked off the National Association of Realtors®’ Legislative meetings with a commentary on the current election cycle. “What can we learn … [Read more...] about The Next Stage of Good
When I say clutter - what does it make you think of? Clothes in your closet that don’t fit, are out of style, or are just hold-overs from a former life or career? Clutter in your communications are emails and event invitations that focus more on the association and less on how the member can do … [Read more...] about Do You Ever Get the Feeling You Deliver a “Cluttered” Customer Experience?
Learn by example how to craft messages that members will actually want to read. Malcolm Gladwell said, "It takes 10,000 hours to achieve a level of mastery that is necessary to become an expert." At anything: sports, music, debate, knitting, or communications. Learning takes all kinds of … [Read more...] about Before & After Writing Examples
It was a privilege to attend IREM’s Leadership Summit and listen to Chris Lee’s predictions for 2015 and well beyond. Chris is author of Transformational Leadership in the New Age of Real Estate. There were 25 predictions in total – these are the highlights. Chris’ introduction contained this … [Read more...] about Urban Farming, Retail & Housing Trends and Millennial Work Habits Top the Predictions by Year 2025
Tom Peters promises “What get’s measured gets done.” Whether that’s a to-do list, a business operating plan or a scale for losing weight. Tracking, measuring and bench-marking are all code for “keep track of what you do so that you can use it to determine if you are on the right course.” We … [Read more...] about It’s Time to Rethink Open Rates. Why This Once Standard Measurement No Longer Measures Up.
A segment is portion or a section of a whole. The verb segment means to separate. If you want to cut the clutter with your communications, you will reach more members if you get more selective. When we conduct formal reviews of association materials we ask one question before we begin. We always … [Read more...] about Segmentation and Your Communications Go Together Like Salt and Pepper