Strategic thinking is uncommon in the strategic planning process. While strategic planning is your association’s chance to be proactive, to take a bird’s eye view of your organization, and most important, to shape its future, the process is more successful with an eye on practicing strategic … [Read more...] about Your Role as CEO and Chair for Strategic Planning
Most associations believe they are in a battle for readership. Enticing their distracted, busy (and frankly uninterested) members to pay attention continues to be relevant as an associations' biggest challenges. Part of overcoming that challenge is to use multiple channels to reach your audience. … [Read more...] about Instagram Strategy for Association Communicators
Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is it a set of collaterals that say "Here's why you should use a certified financial planner?" Or "Here's why certified architects are so important?” This kind of information … [Read more...] about Help “Them” Sell “Them”
The National Association of REALTORS® launched a value proposition for it's 1000 small local associations this week to unify leaders and staff, and ultimately to sell the association to it's members. The message is part of a toolkit on NAR's website that houses a digital "how to process," two … [Read more...] about Value Proposition Launches at NAR Mid-Year
If you’ve invested in discovering your association’s value proposition, and it’s been around for two or more years, you may feel like its time to put new life into it – to verify that your message is still relevant and that your organization delivers on the value you promote. Member needs and … [Read more...] about Is it Time to Refresh Your Value Proposition?
To master communications in today's world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you could create content, deploy, and pretty much guarantee your members would at least scan it. Those days are long gone. Karen Gehle, CEO of the Kansas … [Read more...] about Mastering Member Communications