The biggest challenge for many associations is getting members to read, listen, and understand your offerings. If you have similar challenges, a short video e-mail will reach more of your members about important association subjects. The video includes:

• Collaboration on the messaging that supports your annual objectives
• Scripts created to support your theme
• Video is placed in a customized template customized for your association
• Links to your association website

Why an e-mail video or audio message? What's in it for your member?

• Members will watch it
• Has many uses (email, web, social media, or links in newsletter)
• Delivers the important information in a short, manageable, video or audio clip
• Members remember 20% of what they hear and 60% of what they see and hear
• It’s fast, engaging, and interesting
• A method to deliver traditional information in untraditional ways (through animation)

What topics should I cover and who speaks on the video or audio message?

Choose the topics you want to communicate, for example:

• Member Value
• Welcome to new members from the AE Association Executive
• Meet the incoming Association President
• Tools and services members may not realize are available to them
• Meet your GAD or "Why PAC?"
• Economic trends and market statistics
• Message to affiliates or other member groups
• Introducing a new program or solicit volunteers

Click on the links below to see traditional and animated video samples:

Communicating Member Value
Incoming President's Message to Members
Announcing a New Product to Members
Updating Members on Legislative Affairs Using Animation