Knowledge & nSights

Fresh Ideas

* Links open a PDF file unless otherwise noted.

Branding
Branding the MLS
Creating Career Karma (Video)
Why Would I Brand My Association?

Communications
nSight Blog Articles on Communications
Communications as a Business Asset
Communications Plan
Communications About Association Finances (Realtor AE Magazine, Fall 2008)
Social Media Basic for Members
Writing for Young Members

Marketing
Association Marketing Plans
Better Connect with Members (Video)
Marketing the Association – Why?

Members
Answer “So What” to Connect with Members (CalSAE’s The Executive, July / August 2014)
Keep Members Motivated & Connected (Realtor AE Magazine, Winter 2009)
Need More Volunteers?
Why It’s Important (and OK) to Prioritize Your Members (National Chamber Review, April 2014)

Relevance
Is Your Association Relevant Today? (Video)
Making your Association Relevant

Strategic Planning
Approaching Strategic Planning with a Warrior Spirit (National Chamber Review, January 2014)

Surveys
Member Surveys — Obsess No More

Value Proposition
What’s Your Value? Associations Strive to Define the Value of Membership (REALTOR® AE Magazine, July 2014)
Updated Value Proposition: Your Ticket to Seeing That Dues Renewal Check
(CalSAE’s The Executive, November/December 2013)
Stop Thinking Like Your Board and Start Thinking Like Your Members (National Chamber Review Magazine, April 2013)
Associations Strive to Articulate the Value of Membership (Real Estate Association Executive Magazine, Summer 2013)

Newsletters

November 2014 - Your Board’s Most Important Work: The Strategic Plan

October 2014 – Stronger Member Connections in 2014

August 2014 - Half of Association Executives say that developing the right message is the key to connecting with members. Find out how.

June 2014 – Communication Tips for Association Executives

April 2014 - The What, Why and How of Association Communications

February 2014 – Communications & Target Audiences

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