Strategic Communications Audit

The strongest association communicators are those who look at communications as a competitive advantage. They are leaders who unify their staff around communications objectives that link to the organizations goals.

Consider what a member’s inbox looks like with one week’s worth of mail. How does your member choose what to read, to open, to ignore, or to send to trash?

Members will open what is relevant and useful to their business.
Communications that show that reading it is worth their time – every time.

How do your communications stack up? Maybe it’s time for an outside look in. With a review of your communications.

A Strategic Communications Audit Will:

  • Help you link your communications to your association’s goals.
  • Offer a third-party look at all of your communications across digital, social and traditional platforms to give you concrete feedback and recommendations for change (and what to keep doing).
  • Evaluate the consistency of your “voice”. (Do you sound credible, trustworthy, nurturing, or service oriented? What personality do you want to convey?)

Deliverable

A report with concrete, direct feedback addressing the strengths and weakness in your communications, and actionable recommendatios to improve them.

Target Audience

Association CEO, Communications Director and Staff

View more ideas on improving your communications

Ready to get to work refining your communications to members?  Contact Melynn