Surveys and Focus Groups
If you want to know what your members think, start by agreeing on your goals and then develop the right questions. We will design and deploy a survey that links directly to your objectives, and then help you translate the results into practical recommendations to use in your planning.
Our surveys include:
- 25 relevant questions specific to your goals. They can include key association tools, services, communications, PAC and other topics.
- Includes single, multiple choice and open-ended (write-in) questions
- Two filters will compliment the overall response process. You will choose the two specific groups of members to compare to the overall audience. This is unique to nSight Marketing’s survey process.
- We will mine the results and provide an executive summary and specific recommendations on how to use the results.