Surveys and Focus Groups
Do me a favor. Don’t just survey to survey. (View a Short Video)
- Don’t begin a survey until you know exactly what you want to get out of it.
- Do not survey just to see what your members are thinking.
- Ask purposeful questions that will help you use your results.
It seems so simple, but when you don’t do it every day, it’s not so easy.
Our Approach to Member Research
Quantitative Research: Surveys
If you want to know what your members think, start by asking the right questions. We can design and deploy a well-thought out survey that links directly to your objectives, and then help you translate the results to use in your planning.
Our surveys include:
- 25 tested and relevant questions covering all key association tools, services, communications, PAC and other topics. Questions can be customized to fit your objectives.
- Two open-ended (write-in) questions
- Filters to segment your audience by age, tenure or other category of membership (your choice)
- Comparative reporting for two important member groups in addition to overall results
- Advice on how to use the results
Qualitative Research: Focus Groups
Focus groups provide substantive feedback that is difficult to achieve through traditional research methods like surveys or polling.
Focus groups engage participants on a personal level, as a small group of either similar or diverse audiences. They are effective in helping clarify your survey data.
Focus groups last about 60 minutes and can the most effective when conducted by a trained third party with a clear purpose.
Here’s how we can help:
- We’ll create questions that link to your objectives and get your members talking
- We are a professional, third-party that ensures that all participants have a voice
- We’ll deliver a final report with key observations and next steps
Contact us to get a quote or learn more about which member research option is right for your association.
Ready to get to work on research that gets to the root of what members want and need? Contact Melynn