Surveys and Focus Groups

Surveying members on a regular basis helps track the association’s progress in meeting member expectations and needs. Member feedback and analysis is essential to understanding how to deliver the right services, products, and/or communications at the right time.

A survey will help you:

survey bullets

Our surveys include:

  • 25 relevant questions specific to your goals. They can include key association tools, services, communications, PAC and other topics.
  • Includes single, multiple choice and open-ended (write-in) questions
  • Two filters will compliment the overall response process. You will choose the two specific groups of members to compare to the overall audience. This is unique to nSight Marketing’s survey process.
  • We will mine the results and provide an executive summary and specific recommendations on how to use the results.

Watch a short video: Don’t just survey to survey

Follow on to your Survey – Focus Groups

View our Survey nSights Frequently Asked Questions (FAQ)

View a case study on why to survey each year

View our White Paper  on member surveys

Surveys and Focus Groups

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