Discover and Develop Your Value Proposition

Member value is the space that lives between your association’s leaders, staff, your programs, events, brochures, website, communications, products, and other communications. Value sits between all that and your member’s rationale when they see their annual dues statement.

A value proposition is a message that answers the “so what?” of why a member should choose your organization. Associations across the country are considering the member value proposition as the most critical step in moving beyond their mission statement to the real purpose of their organization.

If you are ready to discover your value proposition, visit – a website dedicated to association value proposition and those who have done it.

View a Value Proposition Case Study


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Value Proposition

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