How do I begin to work with nSight Marketing?The recommended starting point is the marketing audit. This process allows Melynn to learn more about your view of your Association and assess your marketing needs. Melynn will then recommend specific steps to consider to help meet your business goals. Although if you have a more immediate need for a special project or initiative, we can start there!
Why should I consider nSight Marketing?When you want the security and the new ideas of an experienced professional to act as your business partner, nSight marketing is ready to step in. Together we will look at your Association’s work to understand your current challenges in communications and marketing. I bring an honest, objective view to the table to collaborate with you. I will also bring other Association’s best and promising practices to you and your staff. Together we will find the best ways to reach your Association’s goals through effective marketing.
How quickly do you work?I will always remember the question, "Do you want it fast, cheap or beautiful?" since no one can have it all at the same time! Once you determine your top priority, we will have the answer to the question! Suffice it to say I am familiar with working under pressure!
By the way, what is marketing?Marketing is where strategy and creativity meet. Strategy includes your Association’s goals, the management of your people, services and processes. Creativity is finding new ways to reach and communicate to your members, the right services to offer, and finding new answers to age old questions. The objective is to continually add value to your member’s experience. When executed effectively, marketing links your strategy to the way you deliver your services.
Are you willing to be an "on call" resource for my marketing requirements?Simply - YES! After conducting the marketing audit I will have a basis of knowledge for your business; then we can determine an arrangement that will work best for you. I can attend business meetings as necessary to give advice and ideas for issues that arise, or help you spearhead a particular project you have in mind.
Do you do all the work yourself?I work on my own and I have 25 years of working with trusted and skilled colleagues who I will bring in as experts as needed. Depending on the project you want to pursue, I will bring in the very best team members to fulfill your needs.
I don’t have anyone inside my Association to coordinate my marketing activities. Can you help?Yes, if you wish, I will help you create the plan and execute it: at your own pace. We can create an “on call” arrangement to help you only as needed with your marketing questions and projects.
