Research & Plan
Get objective feedback from your members to learn by fact what they think is most important. It’s an outside-in approach. Data feeds into better decisions about what you focus on, invest in, and how you sell your value.
Strong connections start with knowing what your members worry about and need the most – by fact – from each important member group.
You’ll get the best information from asking the right questions, feedback that feeds into strategic decisions. The research will help focus on what’s most important. Once you collect that data, don’t just check it off your list. Use it to unify your board and staff around a few, significant issues that you need to work on. Those issues help you approach your business as Strategic Thinkers.
We take a marketing approach to strategic planning and communications – by helping you triage the most significant issues inside and outside your organization to close the engagement gap.
Equally important to your strategic plan is a strategic communications approach. We believe communications is a strategy, and not an activity. It takes a strategic approach to capture distracted, indifferent members’ attention.
With the right key messages and a thought-out Communications Plan, you’ll begin to brand your association for the solutions you deliver, one’s that members need most. You’ll see measurable changes in the level of attention and interest from members.