Member Surveys and Focus Groups
Great connections rely on knowing your customers very well. Member feedback and analysis is essential to understanding how to deliver the right services, products, and/or communications at the right time.
Member research will help you:
Our surveys include:
- Relevant questions specific to your goals. They can include key association tools, services, communications, PAC and other topics.
- Single, multiple choice and open-ended (write-in) questions.
- Two member groups to compare against the overall membership responses.
- We will mine the results and provide an executive summary and specific recommendations on how to use the results.