Thank you, busy association executives. For taking time to answer 8 questions that will shape nSight Marketing's communications with you in 2012. Your key messages: 1. Keep other association examples and promising practices coming 2. Relevant examples and data (statistics) are both … [Read more...] about nSight Marketing’s Survey to Association Executives
Last year we kicked off an initiative called Small Bottles Big Help. The goal was two fold: to help associations give back to their community and help them get some media attention when they did it. We asked AE’s and their staff to collect small bottles from hotels during their travels. Even … [Read more...] about GSAR Wins Big with Small Bottles Big Help
Airplanes are great places to brainstorm. I had my share of airplane time in 2011. Someone recently asked me: "How many miles did you travel in 2011?" I have no idea. The mileage doesn't matter to me. Planes are valuable office time for me. I don't think about how many miles I'm flying, but the time … [Read more...] about Looking Back and Looking Ahead
This is the aftermath of Thanksgiving, 2011. Below are the cliffnotes from “Countdown to a Food Coma” from a Wall Street Journal article published on 11/22/11. read the full article Here are strategies for Before, During, and After the biggest meal of the year: Day Before: Go for a 30 minutes … [Read more...] about Thanksgiving 2011 from the WSJ Article Countdown to a Food Coma
I am inspired by outpouring of association and members inquiries looking for ways to help victims of the Alabama, Louisiana, Joplin tornadoes. Being closest to Joplin, only three hours away, the church, civic, corporate, government and even NFL sporting team elbow grease dedicated to helping in the … [Read more...] about From the Hearts of Many Associations for Joplin, Missouri
Three weeks ago, I lost a good friend to cancer. It’s the second girlfriend I have lost to cancer. I cooked meals, checked in, said prayers; but in retrospect, it’s not enough. I remember when my dad died. Someone said to me “I just didn’t know what to do, so as a result I ended up doing nothing. … [Read more...] about Do What You Can. But Do Something.