Have you ever had one of those days? You know what I mean...one of those days - where you don’t feel inspired to keep at it, stick to it, hang in there, and not give up. I suspect each of us has a quiet moment when we let this thinking overtake us for a moment. Or even longer. Just as I have a … [Read more...] about Having One of Those Days?
This is Breast Cancer Awareness Week, so I’m dedicating this post to those who work and fight for breast cancer awareness and other great causes. In 2007, Bill Gates quoted one of his mother’s favorite expressions in his commencement address at Harvard. I Googled it and found that Mary Maxwell … [Read more...] about Create Your Own Career Karma, and Make a Difference in the World
Apple is a marketing phenomenon. I know, you don't need anyone to tell you this, but I'll ask you to indulge me while I share a short story: I pulled into the Apple store yesterday morning for a major technical problem with my new MacBookPro. I mean major. The spinning wheel that couldn't be … [Read more...] about Apple Lives Their Brand. Here’s What That Means:
From: Issue 10 | August 1997 | Page 83 | By: Tom Peters Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc. ________________________________________ It's a new brand world. That … [Read more...] about The Brand Called You
Lynne, my dentist, is also my client. I have spent the past six months helping position and promote Lynne and Abbie’s practice to their patients. The goal for their marketing is more referrals. They so some of the common things that all dentists do. But they do it much differently than any dentist I … [Read more...] about What My Dentist Taught Me About Being Relevant
I’ve learned four concepts during my business life that have stayed right here in my head for more than twenty years. What makes us remember certain lessons while others go into one ear and out the other? The four tips below have become so much a part of my work life, they are now an automatic part … [Read more...] about Four Business Tips to Start a New Year