2012 marked the start of a full-speed trend for associations to answer “so what” about why they should matter to their members. The value proposition began it’s time in the spotlight. Ada County Association of REALTORS® was our first Value Proposition Project. A never-forget moment from the … [Read more...] about A Perfectly Quiet Room Led to an “Aha” Moment for an Association’s Leaders and Staff
What problems DO you solve? Is there a brand that you love? Is it Zappos (Order tonight, they’ll arrive tomorrow, with free shipping both ways) or QuikTrip (gas prices are reasonable, but the ICE CUBES in that Diet Coke will make you wish there was QuikTrip down the street!). I’m curious – and … [Read more...] about Unforgettable Associations Make It Their Business to Differentiate Themselves From Their Competition
As an executive, you are on the front line of convincing members you matter. You are not alone. In the words of one of your colleagues: Association executives across the country face similar challenges: “We as associations need to differentiate ourselves in a highly competitive market … [Read more...] about Stories from the Value Proposition Front Line
Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is it a set of collaterals that say "Here's why you should use a certified financial planner?" Or "Here's why certified architects are so important?” This kind of information … [Read more...] about Help “Them” Sell “Them”
The National Association of REALTORS® launched a value proposition for it's 1000 small local associations this week to unify leaders and staff, and ultimately to sell the association to it's members. The message is part of a toolkit on NAR's website that houses a digital "how to process," two … [Read more...] about Value Proposition Launches at NAR Mid-Year
If you’ve invested in discovering your association’s value proposition, and it’s been around for two or more years, you may feel like its time to put new life into it – to verify that your message is still relevant and that your organization delivers on the value you promote. Member needs and … [Read more...] about Is it Time to Refresh Your Value Proposition?