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Value Proposition

Dues Renewal Season: Is Your Value Proposition Due for a Change-up?

July 24, 2019 by Melynn Sight Leave a Comment

Never forget that you (CEO, your board and staff) know and understand more about your benefits, your offerings and your value than do 90% of your members. It’s the time of year to share that message with your members. This comment commonly surfaces on association member survey responses when the … [Read more...] about Dues Renewal Season: Is Your Value Proposition Due for a Change-up?

Feed Your Communications Plan with Key Messages That Matter to Members

July 22, 2019 by Melynn Sight Leave a Comment

by Guest Blogger Kat Szymanski, Business Development at nSight Marketing “Members don’t get it; they don’t understand what we offer them.” It's common to hear this from association staff, CEOs, and leaders. Relentless focus on the member can turn readers from “so what” to get them to say, “Oh, I … [Read more...] about Feed Your Communications Plan with Key Messages That Matter to Members

A Perfectly Quiet Room Led to an “Aha” Moment for an Association’s Leaders and Staff

February 28, 2019 by Melynn Sight Leave a Comment

2012 marked the start of a full-speed trend for associations to answer “so what” about why they should matter to their members. The value proposition began it’s time in the spotlight. Ada County Association of REALTORS® was our first Value Proposition Project. A never-forget moment from the … [Read more...] about A Perfectly Quiet Room Led to an “Aha” Moment for an Association’s Leaders and Staff

Unforgettable Associations Make It Their Business to Differentiate Themselves From Their Competition

September 27, 2018 by Melynn Sight Leave a Comment

What problems DO you solve? Is there a brand that you love? Is it Zappos (Order tonight, they’ll arrive tomorrow, with free shipping both ways) or QuikTrip (gas prices are reasonable, but the ICE CUBES in that Diet Coke will make you wish there was QuikTrip down the street!). I’m curious – and … [Read more...] about Unforgettable Associations Make It Their Business to Differentiate Themselves From Their Competition

Stories from the Value Proposition Front Line

June 6, 2018 by Melynn Sight Leave a Comment

As an executive, you are on the front line of convincing members you matter. You are not alone. In the words of one of your colleagues: Association executives across the country face similar challenges: “We as associations need to differentiate ourselves in a highly competitive market … [Read more...] about Stories from the Value Proposition Front Line

Help “Them” Sell “Them”

July 18, 2017 by Melynn Sight Leave a Comment

Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is it a set of collaterals that say "Here's why you should use a certified financial planner?" Or "Here's why certified architects are so important?” This kind of information … [Read more...] about Help “Them” Sell “Them”

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Recent Posts

  • Rethink Social Channels – Goals and Use
  • Dues Renewal Season: Is Your Value Proposition Due for a Change-up?
  • Feed Your Communications Plan with Key Messages That Matter to Members
  • Is It Time to Rebrand My Association?
  • A Perfectly Quiet Room Led to an “Aha” Moment for an Association’s Leaders and Staff

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