• Leadership 200 & 300 (REALTOR® Leadership Program) [Click Here for More Details]
Help your volunteers develop and strengthen leadership skills by hosting the REALTOR® Leadership Program (RLP) at your association. RLP is designed to help local and state volunteers gain knowledge and expertise through two interactive courses.

• Communicating Member Value [Click Here for Details]
Your greatest competition is not your competition, it’s indifference. You are the voice of value in your association—responsible for making the invisible visible to your members. Learn the key to creating and delivering value in your communications.
 
• Creating Career Karma (Personal Branding for Members) [Click Here for Video]
The key to your members’ business success is relationships and making connections. Buyers, sellers, patients, donors, and customers want to work with people they know and trust. There are a whole lot of people who do what your members do. How does a member (business owner) you set themselves apart? This talk is about Brand “You.”

• Creating Your Association’s Promise to Your Members [Click Here for Sample]
Branding might be the most effective way to get your staff and board on the same page, and to gain more of your members’ attention through the clutter of information they receive every day. Your brand is your promise of what your member can expect from every staff member and leader, in every interaction.

• Eight Steps to Getting More Members to Read [Click Here for Sample]
Most times, we do not see things as they are, we see things as we are. Improve your communications with proven tactics so members will pay more attention to your most relevant and important topics.

• Marketing Communications That are Right-On and Relevant [Click Here for Sample]
Relevance is about what you deliver that links directly to what your members need the most. That kind of connection builds loyalty. This includes tools and bold ideas to consider for part of your communications strategy.

• Twelve Marketing Myths
1. Only the communications or marketing director is part of the marketing department.  2. Members have two options: to belong or not to belong.  3. Marketing begins with what you have to offer. Learn all twelve myths and the truth that will help direct your staff’s perspective to become focused on creating member connections.

• Why Members Join
How to think from your members’ perspective. This is ideal for Boards of Directors.

• Why Members Volunteer
A roadmap for committee and volunteer planning. This is ideal for Boards of Directors.
 
• Writing Workshop for Association Staff [Click Here for Sample]
This is a communications makeover. It includes the new rules for communicating in the internet area, and reminders of the basics from way back in grammar school. Practice methods for writing in a clear, simple, and member-focused style. Write so that you will communicate value to your members. We will use your actual writing as case studies during the workshop. This is a 3-hour workshop.

• You Are What You Write (Education for Members) [Click Here for Sample]
Each piece of writing is the chance to move your customer or prospect to the next step in the sales cycle. Learn shortcuts in order to Focus before you write, Simplify as you write, and Clarify after your write. This course is approved for CE credit in many states. We will use participant examples during the class. This is a 3-hour workshop.
 

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Target audiences include:

• Association Executives
• Association Staff
• Elected Leaders, Board of Directors, Vision Teams, Leadership Development Groups
• Committee Chairs
• Members