Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is it a set of collaterals that say “Here’s why you should use a certified financial planner?” Or “Here’s why certified architects are so important?” This kind of information is for your member’s customers.
Kansas Association of REALTORS® spend a lot of time each year helping their members by providing leadership training, ideas for promoting advocacy at the state, and leading “next level” designation programs.
KAR also took a big step to help raise awareness to consumers across Kansas by promoting “Why use a REALTOR®” on their website and on their new van. This mobile billboard crosses the state throughout the year. It’s goal is to remind the consumer why they should only use a designated REALTOR® to buy or sell property.*
*If you want information, KAR’s CEO is willing to share! Just reply here and we’ll put you in touch.