Help “Them” Sell “Them”

Beyond offering services that members can come and get from you, think about the best way to build them up and promote them. Is it a set of collaterals that say “Here’s why you should use a certified financial planner?” Or “Here’s why certified architects are so important?” This kind of information is for your member’s customers.

Kansas Association of REALTORS® spend a lot of time each year helping their members by providing leadership training, ideas for promoting advocacy at the state, and leading “next level” designation programs.

KAR also took a big step to help raise awareness to consumers across Kansas by promoting “Why use a REALTOR®” on their website and on their new van. This mobile billboard crosses the state throughout the year. It’s goal is to remind the consumer why they should only use a designated REALTOR® to buy or sell property.*

Click to view full size.

Click to view full size.

*If you want information, KAR’s CEO is willing to share! Just reply here and we’ll put you in touch.

Written by

Melynn Sight is the President of nSight Marketing. After spending 25 years in corporate, for-profit marketing and communications, Melynn works exclusively with association executives and executives on refining their communications with members. nSight Marketing is the first and best place to discover and then communicate your unique message of value. One that is relevant to your most important audiences.

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