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EVALUATE SUCCESS:
Communications audit and review
Marketing audit and review
Communications audit and review Marketing audit and review
ALIGN YOUR GOALS:
Strategic planning
Grow your association’s identity (Brand)
Research
Strategic planning Grow your association’s identity (Brand) Research
CREATE A PLAN:
Communications plan
Website
Online marketing plan
Communications plan Website Online marketing plan
MEASURE RESULTS:
One-on-one coaching and advising
Workshops & talks
One-on-one coaching and advising Workshops & talks
EXECUTE TACTICS:
Extra set of marketing hands
Project management
Manage communications
Extra set of marketing hands Project management Manage communications
Our Work
A sampling of the variety of work we do to help associations better connect with your members. Please mouse over the numbers on the chart below and click to see description:
Align your goals:
Strategic Planning
Association Identity
Research
Back to Top
Create a plan:
Association Communications
Website
Social (online) Marketing
Back to Top
Execute tactics
Services for associations
Project Management
Manage Communications
Back to Top
Measure results
Coaching and Advising (AEs and staff members)
Workshops and Presentations
Back to Top
Evaluate Success
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A sampling of the variety of work we do to help associations better connect with your members. Please mouse over the numbers on the chart below and click to see description:
Align your goals:
- Set your few, critical annual goals & objectives
- Develop marketing plans to turn your goals into actions
- Communications plan to get the right message out
- Develop your
brand - your promise to your members
- Design a logo that represents you
- Create branding standards to keep communications consistent
- Conduct member
satisfaction research
- Focus groups to expand or introduce your services
- Brand research (what’s important to members)
- Establish standards so your communications represent you well
- Writing workshops for staff and members to update their skills
- Writing for your website, magazine, or other publications
- Select the right communications methods to get member attention
- Video email – a unique way to get member attention
- Design or style update
- Content development for your unique association preferences
- Refresh and expand for today's member (working with what you have now or starting from scratch)
- Develop a simple online strategy
- Incorporate online marketing into your plans
- Choosing the communication tools that fit your association
- Combine online communications to get more awareness on the web
- Extra hands (consider Melynn an extension of your staff for one-time, temporary, or ongoing needs)
- Special events
- Problem-solving an issue (i.e. Legislative affairs, or review your strategic plan)
- Develop brochures and publicity for an event or project
- Recruit and train new staff
- Help staff with milestones
- Deliver a specific event project
- Help manage the process of your communications, from writing to production, to distribution
- Help prioritize and plan communications based on association goals
- Serve as communications director in a part-time or temporary capacity
- Staff and Board workshops
- Marketing and communications coaching customized to your association
- Personal AE coaching to help position your marketing with staff and the Board
- Distance coaching - based on your needs (once or twice per month, in addition to email communications)
Workshops and Presentations
