Our Work

Marketing is everything you do to:

• Plan and promote your services and offerings,
• Make members (and potential members) aware of it,
• Get them to want it, and then
• Get them to act on it

We take a systematic approach to a well-rounded marketing plan. Below is a sampling of the variety of work we do to help associations better connect with your members. All files are available in a PDF format. If you do not have a free version of Adobe Reader, click here to download.

1. Align Your Goals:

Strategic & Annual Planning
• Set your few, critical annual goals & objectives
• Develop marketing plans to turn your goals into actions
• Communications plan to get the right message out

Association Identity
• Develop your brand - your promise to your members [Click Here to Read]
• Design a logo that represents you
• Create branding standards to keep communications consistent

Research
• Conduct member satisfaction research and surveys [Click Here to Read]
• Focus groups to expand or introduce your services
• Brand research (what’s important to members)

2. Create A Plan:

Association Communications
• Establish a plan and standards so your communications represent you well
• Writing workshops for staff and members to update their skills
• Writing for your website, magazine, or other publications [Click Here to Read]
• Select the right communications methods to get member attention
• Video email – an emerging way to get member attention [Click Here to View]

Website
• Design or style update
• Content development for your unique association preferences
• Refresh and expand for today's member (working with what you have now or starting from scratch)

Social (Online) Marketing
• Develop a simple online strategy • Incorporate online marketing into your plans
• Choosing the communication tools that fit your association
• Combine online communications to get more awareness on the web

3. Execute Tactics

Services for Associations
• Extra hands (consider Melynn an extension of your staff for one-time, temporary, or ongoing needs)
• Special events
• Launch new communications
• Problem-solving issues (i.e. Legislative affairs, review your strategic plan)
• Develop brochures and publicity for an event or project
• Recruit and train new staff

Project Management
• Help staff with milestones
• Deliver a specific event project

Manage Communications
• Help manage the process of your communications, from writing to production to distribution
• Help prioritize and plan communications based on association goals
• Serve as communications director in a part-time or temporary capacity

4. Measure Results

Coaching and Advising (AEs and staff members)
• Staff and Board workshops
• Marketing and communications coaching customized to your association
• Personal AE coaching to help position your marketing with staff and the Board
• Distance coaching - based on your needs (once or twice per month, in addition to email communications)

Workshops and Presentations
• Talks and keynotes for conferences, and board meetings on a wide range of marketing topics [Click Here for More Information]
• Writing workshop [Click Here to Read]
• Writing workshop for members [Click Here to Read]

5. Evaluate Success

• Communications audit and review [Click Here to Read]
• Marketing audit and review [Click Here to Read]