Available Topics

Can be tailored to Association Executives and staff, volunteer leaders or members.

Member Value Proposition

Seven Steps to Developing Your Association’s Value Proposition
Learn seven steps to prepare, create, use and test your association’s value proposition. Articulate what your association “brings to the table” that is most relevant to your members.

Leadership’s Role in Delivering Your Value Proposition
Understand what makes a strong value proposition and leadership’s role in championing the message.

Communicating Member Value
Gain members’ attention and demonstrate value through clear, effective communications.

Communications

Eight Ways to Get More Members to Read
Learn to communicate with members more effectively by looking at your communications in a new way with tools you can use immediately.

Communications as a Business Asset, Not a Water Hose
Use a demonstrated process to build a practical and usable communications plan you can create, follow and track towards your association’s goals.

Marketing Communications That Are Right On and Relevant
Build loyalty by delivering relevant communications that directly link to what members need most.

Creating a Strategic Communications Plan
Our Communications Plan Workshop is a hands-on and engaging full-day workshop to help any association create an actionable communications plan for your organization. Coordinate your messaging and streamline the methods of distribution.

Branding

Creating Association Karma
Create a unique promise that unifies your staff and leaders, give you a focus for your communications, and connects members to your brand.

Creating Career Karma for Members and Leaders
Learn six steps to create brand “you” and set yourself and your business apart. (Branding for the member)

Leadership & Strategic Planning

Communications & Leadership: Blending Experiences of All Colors, Into a Voice of One
Just like a roll of Life Savers®, the makeup of a leadership team is diverse in many good ways. Leaders come to the boardroom with a variety of backgrounds and experiences. Learn how to blend different leadership styles into a ‘voice of one.’

Need to Know Leadership
Learn necessary skills to become an effective association leader through two relevant, fun and interactive leadership courses.

Strategic Planning
Whether you are updating an existing plan or creating a new plan, Strategic planning outlines your association’s strategic focus for the several years and it’s end-result.

Realtor® Leadership Program 200 & 300
Learn necessary skills to become an association leader through relevant, fun and interactive courses. (This is a licensed course through National Association of REALTORS®)

Surveys

Don’t Ask (Unless You’re Ready for the Answer!)
Surveying members can be daunting. “What do I do with all that feedback? What does it really mean?” When you incorporate survey data into an annual association communications plan, you’ll have a method in place to learn what your members want.

Writing

Writing Workshop for Association Staff
Any Association staff who communicates with members and prospective members will learn a new approach to writing.

Writing Workshop for Emerging Leaders
Elected leaders represent your association; so getting them to improve in their business writing helps them as business people and as leaders. The principles of communication are universal. Leaders are responsible for communicating the association’s vision, but don’t always have the right tools. Finally a workshop that helps open their eyes and change the way they communicate forever!

Grammar School for Members
Any professional who communicates with customers and prospective clients will learn a new and different approach to writing to help grow their reputation and their business. Finally a workshop that reminds and teaches members what they may have forgotten (and what has changed) since grammar school.

Ready to have us present at your next meeting or event? Contact Melynn