Meet the Team
Melynn Sight (Melynn’s Speaker Introduction)
Communications touches every part of an association, so our work connects the dots between people, and processes, your products and services and the “So What” (the reason that all of it matters).
The nSight Marketing philosophy promotes the idea that when an association of any size, and in any industry can answer your “So What” about what you offer customers, you’ll know what words to say and have confidence that your words lead to stronger connections with the people who keep you in business. And those connections help attract more like minded people to join your effort — through intentional recruiting or by referral.
My commitment to marketing and communications led me to develop a proprietary 7-step process and write the book Breakthrough Value to help associations find their why, and put them on the road to discover and communicate their unique value and expertise.
I am one humble member of an extraordinary team, with talents across the business spectrum. Our skills complement each other to create the best possible outcome for our clients. We help every association that we touch achieve their objectives through proven, effective communications techniques and processes. We know that associations are in competition with many other sources for members’ attention. We help you win the battle with a strategic communications approach.
When I’m not on the road, I believe it’s my job to give back as a (lifetime) Rotarian and a teacher for an anti-bullying program at a Kansas City charter school called Step Up Sisterhood for over 100 9-year-old girls.