My favorite quote of the week: “In a society of super-sophisticated communication, we often suffer from a shortage of listeners.” – Erma Bombeck
If you and I haven’t met yet (or better yet if we have), you know my mantra from spending the past 20+ years with real estate professionals: REALTORS® really want three things from your association:
1. They want to LEARN something they can apply to their work,
2. They want you to ADVOCATE for them to keep the industry healthy, and
3. They want you to help them MAKE more money! That’s it.
In a recent article I wrote for an association newsmagazine outlined how Nobu Hata, a REALTOR® in Minneapolis uses his Facebook business page as a referral and sales tool. He admits to getting nearly 30% of his leads there. Instead of telling you more here, you can link to the article by clicking here.
If you want to give your members a two of their three biggest asks – learning helping them make more money, you have my cyberspace permission to link this article onto your blog or forward it to your membership in your e-newsletter! Please use caution when promoting this: Social networking is not a selling strategy; it is a social strategy, and is meant to build relationships. As you well-know, the best sales professionals approach the relationship first, before (and many times instead of) a direct solicitation.
Let me know if Facebook is helping your members by replying to this post.