You may have never looked at your website quite this way. When a reader comes to your site, you have six seconds to get their attention. If your website speaks about your organization, offering features you deliver, but does not speak to the needs of the visitor – or the problems you help them solve, it is likely they will not read further.
Use a tool called the we-we calculator to give an outside view of your homepage. How well do you connect with your member based on your word choices?
If you speak about yourself twice as much as you speak about your member, is there any doubt why you may not be getting the attention you’d like?
Best in class is 75% customer focus. Google we-we calculator (otherwise called the customer focus calculator) to find it or http://www.futurenowinc.com/wewe.htm. All you have to do is enter your web address. There are two versions; one that works on web pages and other where you can can copy and paste your text.