• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

nSight Marketing

Clear communications. Stronger connections.

  • About
    • Our Story
    • Meet the Team
    • Our Clients
      • Case Studies
      • Testimonials
  • Research and Plan
    • Communications Audits
    • Communications Plans
    • Merger Communications
    • Strategic Planning
    • Surveys and Focus Groups
  • Develop the Message
    • Value Proposition
  • Deliver the Message
    • Workshops
    • Presentation Feedback
  • Contact
  • Blog

E-mail Etiquette: What’s the First Thing You Want to See in Your Inbox in the Morning?

Each morning, I admit, while my single-cup coffee is brewing, I glance at my blackberry out of habit to see “what’s going on”. I also admit, I am rarely up after 10pm, which is when many of my vendors and colleagues do their best work. So often I’m getting answers and questions, and to-do’s to move projects to the next step. Then there are mornings when I wake up only to this (see the image right over here).

Maybe others share my habit. I read from a so-called expert that if you want someone to read your e-mail, send it at 6:30am. I confess, I read some email as early as 5am. Listen, I don’t want it to be from my association, and I don’t want it to be even my own e-newsletter. PLEASE…

I will tolerate a “past due notice” from my hosting service, or a subscription. It’s a gentle reminder of what I should do that day.

So it got me to thinking about the best time for associations to send e-newsletters, calls to action, latest market statistics, education reminders, and other information material. So here’s a list of rules I am establishing for myself as a mid-year resolution that you might want to think about too (July 5 seems a good half-way point in the year):

1. I will clearly identify the headline with a compelling title that will encourage my clients, future clients, and my followers to read it.
2. I will carefully shorten the topic of each of my three articles with a working link, so readers can make an educated decision to read it.
3. I will insert a relevant video or cartoon to entice, entertain, and educate my readers.
4. I will measure my open rates and links to see what my readers seem to be interested in. I’ll take action to keep getting better at it.
5. Regardless that I only send one “mass” e-communication each month, I will send it on the same day, and the same time, but never first thing in the morning.

My “first things” are for catching up on what I don’t get to do the other 23 hours of the day. So unless I owe you something, or have a spectacular idea for you, I will not send general information first thing in the morning. Deal?

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

Recent Posts

  • The Words that Give Members a Reason to Rely on You
  • Diagnose with Purpose: 5 Common Communications Issues Across Associations
  • Highlights of Association Communications During a Challenging 2020
  • Make Communications a Priority in your Merger Strategy
  • Member Value Comes from Intentional Member Research

Footer

SUBSCRIBE
to Association nSights

Newsletter Signup
Sending

  • Facebook
  • LinkedIn
  • Pinterest

© 2007-2021 nSight MarketingAll Rights Reserved913.220.7753

Purchase the Diagnosis Deck

Diagnosis Deck

Thank you for your interest in the Diagnosis Deck. Once you submit the form below, we’ll send you an invoice that you can pay securely online by credit card.

Sending

  • About
    ▼
    • Our Story
    • Meet the Team
    • Our Clients
      ▼
      • Case Studies
      • Testimonials
  • Research and Plan
    ▼
    • Communications Audits
    • Communications Plans
    • Merger Communications
    • Strategic Planning
    • Surveys and Focus Groups
  • Develop the Message
    ▼
    • Value Proposition
  • Deliver the Message
    ▼
    • Workshops
    • Presentation Feedback
  • Contact
  • Blog