There was a time I was stuck on the belief that I am not social, and I don’t do well at networking. So, this must mean social networking is not for me.
The more I read, listened, asked, and grumbled, the more conflicted I was feeling.
One day, I invited a friend out for a drink. In return, I had an hour to ask him all the idiot questions I had about tip toeing into Social Networking.
Social – I came to realize, was simply a common place where groups of people gather.
Networking was linking up to friends, family, colleagues, and other people to extend my reach in order to find my way to other people.
In the past, social networking – in my mind – should be a direct line between tapping the keys on the keyboard and magically getting more business, or finding the person who could help me make a connection. This just isn’t so.
The turning point was realizing everything we do is grounded in who we know. And the more connections we have is a good starting point for helping AEs learn right along with me how this technology can help associations.
This blog is for my Association Executive friends and colleagues. It is a safe place to ask the “idiot questions” (this is my term) and listen to what other people are saying about this technology that is growing in terms of importance and relevance.
Stay tuned and feel free to join in. This is all about learning from each other. We’re about to get started.
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