During a crisis, timely and well-thought out communications can be the difference between members feeling reassured and cared for, or irritated and quick to hit the delete or unfollow button.
In a time of crisis, you need a quick planning method to figure out:
- Who to talk to (your target audiences),
- What to say to them (their worries and how you solve them) and,
- How you’re going to reach them.
The Communications Crisis Matrix will help you do that. It’s how we planned our own crisis outreach to our customers, from webinars with new ideas to Instagram posts that teach and inspire.
Consider this your brainstorm tool. It’s not your full communications plan. The ideas that you come up with here can feed into (or pull from) your bigger plan – newsletter editorial, social media posts, website updates.
Ready to get started?