Association Executives are finding new ways to start where they are today - and continue to get better: …Better when they understand what members care about. …Better by listening to feedback without judgement. …Better when they commit to seeing things for what they are. …Better at delivering … [Read more...] about Member Value Comes from Intentional Member Research
We all now know what it feels like to be in a completely unexpected situation, like a COVID shutdown, with no control of the circumstances or outcomes to our business. If there is one resulting lesson, we now have valuable hindsight for next time. But why wait till next time? Use hindsight to your … [Read more...] about From VIRUS to VALUE…What Flag Will You Carry?
Imagine what happens when your entire staff and leadership team speaks in common terms about how your association is most valuable? Sounds crazy doesn’t it? How is this possible you might wonder to yourself? For a moment, think about how powerful it would it be to overhear every staff member … [Read more...] about Would You All Agree?
When did you last hear the question: “Give me one good reason why”? Years ago, I began asking members across the country for the one main reason they belong to their association. They responded with “my boss said I have to” or “I’m not really sure how to answer that”. It left me curious about how … [Read more...] about Why the Book Breakthrough Value?
It’s a (strange) new world. You might be moving back to your office, rescheduling a big event, but life, nor your members’ work routine is far from back to normal. Winston Churchill says it best: Before we talk next steps, let’s acknowledge that every communicator just experienced baptism by … [Read more...] about Communications While Still in Crisis Mode
Ask yourself if the offering you consider a benefit is really a benefit and not a feature or an advantage. Here are some examples to help you distinguish between the three. Feature: A feature is a distinctive characteristic of a service or product you offer. This might be a publication, a … [Read more...] about Features versus Benefits