If your goal is to make stronger connections with your most important member segments, then please read on. Answering these four questions before you ever write a word will help you focus your thoughts, so you go beyond simply relaying the news to your readers. If you practice this writing prep, … [Read more...] about Focus Before You Write – Ask 4 Questions During this Crisis and Every Time you Write
Labor Day (the official end to summer) has come and gone and before you know it the leaves will begin to fall from the trees. This is also the time of year many associations see their communications plan falling off the proven track and veering outside the lines. You know the reasons; most are an … [Read more...] about Is Your Communications Plan Falling Off Track?
Chief Staff Executives and Association Presidents -- this message is for you. It's about flying - and how that relates to board meetings! Stick with me... Most associations are going through elections now for the upcoming year. How well do you train and set expectations of your board? And remind … [Read more...] about Board Meetings — Do’s and Don’ts
I know. I know. I know! But still. Is it only me? After a little bit of downtime, I can see my business so much better. Take the time to ask "why"? and "why didn't I think of that?" and "Why didn't that even occur to me?" I'm sure there is a psychology major out there that can say how … [Read more...] about Why Companies Should Give Paid Vacations
Send yourself your association's latest weekly report or e-newsletter. Here are a six specific areas to look at. Keep your own score to see how your newsletter rates: 1. Headers & formatting - Headers labeled with a general category name gives readers a hint about the topic you are … [Read more...] about Test Your E-Newsletter
Your website is one of the key ways you communicate with your members. It's a resource and provides value when members are not at your physical storefront. You invest in it to keep it current with the most up to date information. What do member see when they visit your digital … [Read more...] about Is Your Website URL Memorable?