Labor Day (the official end to summer) has come and gone and before you know it the leaves will begin to fall from the trees. This is also the time of year many associations see their communications plan falling off the proven track and veering outside the lines. You know the reasons; most are an […]
Association Tips
Board Meetings — Do’s and Don’ts
Chief Staff Executives and Association Presidents — this message is for you. It’s about flying – and how that relates to board meetings! Stick with me… Most associations are going through elections now for the upcoming year. How well do you train and set expectations of your board? And remind current board members of the […]
Why Companies Should Give Paid Vacations
I know. I know. I know! But still. Is it only me? After a little bit of downtime, I can see my business so much better. Take the time to ask “why”? and “why didn’t I think of that?” and “Why didn’t that even occur to me?” I’m sure there is a psychology major out […]
Test Your E-Newsletter
Send yourself your association’s latest weekly report or e-newsletter. Here are a six specific areas to look at. Keep your own score to see how your newsletter rates: 1. Headers & formatting – Headers labeled with a general category name gives readers a hint about the topic you are addressing. The boldest areas should be […]
Is Your Website URL Memorable?
Your website is one of the key ways you communicate with your members. It’s a resource and provides value when members are not at your physical storefront. You invest in it to keep it current with the most up to date information. What do member see when they visit your digital storefront? Attention Wizard (http://www.attentionwizard.com) […]
Does Your Website Talk More About You Than Your Members?
You may have never looked at your website quite this way. When a reader comes to your site, you have six seconds to get their attention. If your website speaks about your organization, offering features you deliver, but does not speak to the needs of the visitor – or the problems you help them solve, […]
