You may have never looked at your website quite this way. When a reader comes to your site, you have six seconds to get their attention. If your website speaks about your organization, offering features you deliver, but does not speak to the needs of the visitor - or the problems you help them … [Read more...] about Does Your Website Talk More About You Than Your Members?
A long week across country made me realize that associations face similar challenges…communicating a relevant reason for members to belong. From Palm Beach to Grand Forks, from Realtors® to Chiropractors both are working to discover, from the member – IN, their true value proposition. The … [Read more...] about Reflections From a Week of Traveling
1. Determine the big goals you want this survey to help with. 2. Decide what information you need most to make your next big decision that will deliver value or solve a problem. - That will determine the length of the survey. - There is no magic for short and simple surveys that solve involved … [Read more...] about Five Essential Decisions to Make Before You Conduct a Survey
Did you know that “North America offers some of the most unique, inspiring and colorful gems found on this Earth?” So says Noreen Paris, who sources one of my favorite jewelry brand, David Yurman. I contend you’ll find some unexpected gems in your membership when you bring everyday members to the … [Read more...] about Uncover Unexpected Gems Among Your Members
Warrior spirit is an uncommon term in business. In athletics - yes. In religion - yes. Even in psychology. Kathy Marlor describes a warrior spirit this way: If you ever worked hard to get a college term paper done and “Aced” it or simply set a goal and didn’t quit along the way no matter how tough … [Read more...] about Approaching Association Planning With a Warrior Spirit
While it is uncommon to see annual reports as a general association practice, I know that a few of you create them. In the for-profit world, this is not a one-time publication; every year the annual report that looks back on key accomplishments (the goal). The audience is shareholders, customers, … [Read more...] about What Annual Reports Mean for Associations