• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

nSight Marketing

Clear communications. Stronger connections.

  • About
    • Our Story
    • Meet the Team
    • Our Clients
      • Case Studies
      • Testimonials
  • Research and Plan
    • Communications Audits
    • Communications Plans
    • Merger Communications
    • Strategic Planning
    • Surveys and Focus Groups
  • Develop the Message
    • Value Proposition
  • Deliver the Message
    • Workshops
    • Presentation Feedback
  • Contact
  • Blog

Communications

Highlights of Association Communications During a Challenging 2020

December 4, 2020 by Melynn Sight Leave a Comment

In April 2020, a respected colleague said to me: “If we want a better future for our members, we can’t just react to our circumstances. We can’t just survive. I’m pushing all of us to thrive!” Amidst the disruption, devastation and distractions of 2020, the questions were consistent. Associations … [Read more...] about Highlights of Association Communications During a Challenging 2020

Make Communications a Priority in your Merger Strategy

November 10, 2020 by Melynn Sight Leave a Comment

Let’s face it, no one wants to be left out of the loop when a big decision - like a merger - impacts them. While you sort out your plans and research and collaborate, don’t skip the step to plan and deliver the right information at the right time… even if its limited information. During the past two … [Read more...] about Make Communications a Priority in your Merger Strategy

Member Value Comes from Intentional Member Research

October 19, 2020 by Melynn Sight Leave a Comment

Association Executives are finding new ways to start where they are today - and continue to get better: …Better when they understand what members care about. …Better by listening to feedback without judgement. …Better when they commit to seeing things for what they are. …Better at delivering … [Read more...] about Member Value Comes from Intentional Member Research

From VIRUS to VALUE…What Flag Will You Carry?

October 12, 2020 by Melynn Sight Leave a Comment

We all now know what it feels like to be in a completely unexpected situation, like a COVID shutdown, with no control of the circumstances or outcomes to our business. If there is one resulting lesson, we now have valuable hindsight for next time. But why wait till next time? Use hindsight to your … [Read more...] about From VIRUS to VALUE…What Flag Will You Carry?

Would You All Agree?

October 5, 2020 by Melynn Sight Leave a Comment

Imagine what happens when your entire staff and leadership team speaks in common terms about how your association is most valuable? Sounds crazy doesn’t it? How is this possible you might wonder to yourself? For a moment, think about how powerful it would it be to overhear every staff member … [Read more...] about Would You All Agree?

Why the Book Breakthrough Value?

September 8, 2020 by Melynn Sight Leave a Comment

When did you last hear the question: “Give me one good reason why”? Years ago, I began asking members across the country for the one main reason they belong to their association. They responded with “my boss said I have to” or “I’m not really sure how to answer that”. It left me curious about how … [Read more...] about Why the Book Breakthrough Value?

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 12
  • Go to Next Page »

Primary Sidebar

Subscribe to Our Blog

Get the latest updates from the nSight blog via email!


Recent Posts

  • Highlights of Association Communications During a Challenging 2020
  • Make Communications a Priority in your Merger Strategy
  • Member Value Comes from Intentional Member Research
  • From VIRUS to VALUE…What Flag Will You Carry?
  • Would You All Agree?

Categories

  • Association Leaders
  • Association Tips
  • Associations in the News
  • Branding
  • Communication Tips
  • Communications
  • Communications Audit
  • Communications Plans
  • Crisis Communications
  • Dues Renewal
  • Email Marketing
  • Engagement
  • Leadership Development
  • Marketing
  • Member Value
  • Merger
  • Mindful Memos
  • Mission: CONNECT
  • nSight Marketing
  • Professional Development
  • Sales
  • Segmenting
  • Social Media
  • Strategic Communications Audit
  • Strategic Communications Plan
  • Strategic Planning
  • Strategic Plans
  • Surveys
  • Trends
  • Value Proposition
  • Writing

Communications for today’s progressive associations.
(Click here to watch video in full size)

Contact Melynn

Footer

SUBSCRIBE
to Association nSights



    On Instagram @nsightmarketing

    • Before we move onto 2021, a brief pause to celebrate the associations who thrives in a challenging year! Read more on the nSightMarketing.com blog.
    • Deliver a simple, memorable message that gets member attention. @growthzoneams webinar with @mjsight next Thursday 12/17! #valueproposition #breakthroughvalue #memberpresentations #membermarketing #associationcommunications #associationmarketing
    • To #breakthroughvalue associations must go from pushing out news to making genuine connections. @mjsight #valueproposition #membervalue #associationcommunications #associationmarketing #chambermarketing #memberresearch #branding #notforprofitcommunications #communications #membercommunications
    • It’s not a race, it an intentional process that starts with the member and ends with the member. @mjsight #breakthroughvalue #valueproposition #membervalue #associationcommunications #associationmarketing #chambermarketing #memberresearch #branding #notforprofitcommunications #communications #membercommunications
    • Facebook
    • LinkedIn
    • Pinterest

    © 2007-2021 nSight MarketingAll Rights Reserved913.220.7753

    • About
      ▼
      • Our Story
      • Meet the Team
      • Our Clients
        ▼
        • Case Studies
        • Testimonials
    • Research and Plan
      ▼
      • Communications Audits
      • Communications Plans
      • Merger Communications
      • Strategic Planning
      • Surveys and Focus Groups
    • Develop the Message
      ▼
      • Value Proposition
    • Deliver the Message
      ▼
      • Workshops
      • Presentation Feedback
    • Contact
    • Blog