Key messages: words that describe a benefit of belonging to your tribe.. The goal of communicating at dues renewal season is to remind or explain why you’re worth it when you ask your customers (members) for money. Your value proposition helps you do this all year long. But what if you don’t have one? Here […]
Communications
It’s Finally Time to Address Big Issues
Like many associations, 2020 was a time to pivot and polish your organizational skills to best respond to the changing business environment. And now, a year later, breaking away from operational activities requires a major mind shift. We are creatures of habit, and we adapt better than we think we do. The new systems and […]
Teach Leaders How to Carry and Wave Your Flag
For most leaders, presenting is a skill. Like anything else, it takes training to learn it. Just like the nuances of being an effective advocate for your industry. Or like the differences between being a single contributor versus a manager of people. In fact, – It’s rare that three key elected officers or board […]
Highlights of Association Communications During a Challenging 2020
In April 2020, a respected colleague said to me: “If we want a better future for our members, we can’t just react to our circumstances. We can’t just survive. I’m pushing all of us to thrive!” Amidst the disruption, devastation and distractions of 2020, the questions were consistent. Associations wanted to find the best approaches […]
Make Communications a Priority in your Merger Strategy
Let’s face it, no one wants to be left out of the loop when a big decision – like a merger – impacts them. While you sort out your plans and research and collaborate, don’t skip the step to plan and deliver the right information at the right time… even if its limited information. During […]
Member Value Comes from Intentional Member Research
Association Executives are finding new ways to start where they are today – and continue to get better: …Better when they understand what members care about. …Better by listening to feedback without judgement. …Better when they commit to seeing things for what they are. …Better at delivering unique member value. Twelve Association Executives from across […]
