Alvin Toffler’s bestselling 1970 book Future Shock, said this: “Information overload occurs when the amount of input to a system exceeds its processing capacity. Decision makers have fairly limited cognitive processing capacity. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur.” 45 years after Future Shock, on […]
Communications Audit
Uncover Why Members Don’t Read Your Communications
In most associations there are age‐old questions that sometimes require some new answers. When is the last time you asked yourself: “Is the way we communicate still viable? IS THIS what our members need most from us?” No solution happens without first identifying there is a problem. That might be “My members don’t seem to […]
Getting at the Root Causes of Communication Problems
After this year’s long and cold winter throughout much of the US, spring is finally here and our Mission: CONNECT garden is in the planning process. For those following the progress of a group of Arizona Realtor® Associations, you’ll recall Step 1 in this project was a Strategic Communications Audit. The Mission: CONNECT project began […]
Step One to An Effective Communication Strategy is a Strategic Communications Audit
While some associations build and sell tangible products, most often, an association’s “product line” includes services in the form of information, education and training, advocacy and access to a professional network for personal or professional growth. Your communications is the core of your “customer acquisition and loyalty” efforts. In other words, it’s the only way […]
