We all now know what it feels like to be in a completely unexpected situation, like a COVID shutdown, with no control of the circumstances or outcomes to our business. If there is one resulting lesson, we now have valuable hindsight for next time. But why wait till next time? Use hindsight to your advantage […]
Crisis Communications
Communications While Still in Crisis Mode
It’s a (strange) new world. You might be moving back to your office, rescheduling a big event, but life, nor your members’ work routine is far from back to normal. Winston Churchill says it best: Before we talk next steps, let’s acknowledge that every communicator just experienced baptism by fire. Before we knew what happened, […]
Stellar Videos are Equal Part Planning + Delivery
Amazing presentations look easy. As your president prepares to shoot their video announcement to give an association update, make it look easy and help them plan a short, purposeful message. Show ease in front of the camera. By the time they get in front of the camera, help them connect with the audience. Members have […]
Put Your Value to the Test: Key Messages Help Get More Member Attention (and Retention)
Getting members’ attention during a crisis is different than when business is booming. It’s more important now than ever to convey the one overarching solution you have that will help the worried member. Get their attention with one key message that you can use over and over again to say why your association matters to […]
Using the Communications Crisis Matrix
During a crisis, timely and well-thought out communications can be the difference between members feeling reassured and cared for, or irritated and quick to hit the delete or unfollow button. In a time of crisis, you need a quick planning method to figure out: Who to talk to (your target audiences), What to […]
Focus Before You Write – Ask 4 Questions During this Crisis and Every Time you Write
If your goal is to make stronger connections with your most important member segments, then please read on. Answering these four questions before you ever write a word will help you focus your thoughts, so you go beyond simply relaying the news to your readers. If you practice this writing prep, you’ll soon be able […]
