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Crisis Communications

From VIRUS to VALUE…What Flag Will You Carry?

October 12, 2020 by Melynn Sight Leave a Comment

We all now know what it feels like to be in a completely unexpected situation, like a COVID shutdown, with no control of the circumstances or outcomes to our business. If there is one resulting lesson, we now have valuable hindsight for next time. But why wait till next time? Use hindsight to your … [Read more...] about From VIRUS to VALUE…What Flag Will You Carry?

Communications While Still in Crisis Mode

June 2, 2020 by Melynn Sight Leave a Comment

It’s a (strange) new world. You might be moving back to your office, rescheduling a big event, but life, nor your members’ work routine is far from back to normal. Winston Churchill says it best: Before we talk next steps, let’s acknowledge that every communicator just experienced baptism by … [Read more...] about Communications While Still in Crisis Mode

Stellar Videos are Equal Part Planning + Delivery

May 4, 2020 by Melynn Sight Leave a Comment

Amazing presentations look easy. As your president prepares to shoot their video announcement to give an association update, make it look easy and help them plan a short, purposeful message. Show ease in front of the camera. By the time they get in front of the camera, help them connect with the … [Read more...] about Stellar Videos are Equal Part Planning + Delivery

Put Your Value to the Test: Key Messages Help Get More Member Attention (and Retention)

April 30, 2020 by Melynn Sight Leave a Comment

Getting members’ attention during a crisis is different than when business is booming. It’s more important now than ever to convey the one overarching solution you have that will help the worried member. Get their attention with one key message that you can use over and over again to say why your … [Read more...] about Put Your Value to the Test: Key Messages Help Get More Member Attention (and Retention)

Using the Communications Crisis Matrix

April 27, 2020 by Melynn Sight Leave a Comment

During a crisis, timely and well-thought out communications can be the difference between members feeling reassured and cared for, or irritated and quick to hit the delete or unfollow button. In a time of crisis, you need a quick planning method to figure out: Who to talk to (your target … [Read more...] about Using the Communications Crisis Matrix

Focus Before You Write – Ask 4 Questions During this Crisis and Every Time you Write

April 22, 2020 by Melynn Sight Leave a Comment

If your goal is to make stronger connections with your most important member segments, then please read on. Answering these four questions before you ever write a word will help you focus your thoughts, so you go beyond simply relaying the news to your readers. If you practice this writing prep, … [Read more...] about Focus Before You Write – Ask 4 Questions During this Crisis and Every Time you Write

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Recent Posts

  • Highlights of Association Communications During a Challenging 2020
  • Make Communications a Priority in your Merger Strategy
  • Member Value Comes from Intentional Member Research
  • From VIRUS to VALUE…What Flag Will You Carry?
  • Would You All Agree?

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    • About
      ▼
      • Our Story
      • Meet the Team
      • Our Clients
        ▼
        • Case Studies
        • Testimonials
    • Research and Plan
      ▼
      • Communications Audits
      • Communications Plans
      • Merger Communications
      • Strategic Planning
      • Surveys and Focus Groups
    • Develop the Message
      ▼
      • Value Proposition
    • Deliver the Message
      ▼
      • Workshops
      • Presentation Feedback
    • Contact
    • Blog