Tom Peters promises “What get’s measured gets done.” Whether that’s a to-do list, a business operating plan or a scale for losing weight. Tracking, measuring and bench-marking are all code for “keep track of what you do so that you can use it to determine if you are on the right course.” We … [Read more...] about It’s Time to Rethink Open Rates. Why This Once Standard Measurement No Longer Measures Up.
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