Association Executives are finding new ways to start where they are today - and continue to get better: …Better when they understand what members care about. …Better by listening to feedback without judgement. …Better when they commit to seeing things for what they are. …Better at delivering … [Read more...] about Member Value Comes from Intentional Member Research
Marketing
From VIRUS to VALUE…What Flag Will You Carry?
We all now know what it feels like to be in a completely unexpected situation, like a COVID shutdown, with no control of the circumstances or outcomes to our business. If there is one resulting lesson, we now have valuable hindsight for next time. But why wait till next time? Use hindsight to your … [Read more...] about From VIRUS to VALUE…What Flag Will You Carry?
Would You All Agree?
Imagine what happens when your entire staff and leadership team speaks in common terms about how your association is most valuable? Sounds crazy doesn’t it? How is this possible you might wonder to yourself? For a moment, think about how powerful it would it be to overhear every staff member … [Read more...] about Would You All Agree?
Why the Book Breakthrough Value?
When did you last hear the question: “Give me one good reason why”? Years ago, I began asking members across the country for the one main reason they belong to their association. They responded with “my boss said I have to” or “I’m not really sure how to answer that”. It left me curious about how … [Read more...] about Why the Book Breakthrough Value?
Being Relevant to Members
An Association Executive recently asked the meaning of rational relevance in the context of member feedback. First off to clarify, we aren’t talking about a rational or irrational member! This alternate interpretation highlights that not all member benefits are created equal. Members … [Read more...] about Being Relevant to Members
Test Your E-Newsletter
Send yourself your association's latest weekly report or e-newsletter. Here are a six specific areas to look at. Keep your own score to see how your newsletter rates: 1. Headers & formatting - Headers labeled with a general category name gives readers a hint about the topic you are … [Read more...] about Test Your E-Newsletter
